Ingenio and Medio Team Up to Mobilize Pay Per Call

Mobile search and advertising provider extends Ingenio Pay Per Call ad

network; puts mobile consumers in direct touch with local advertisers

Mar 19, 2007, 01:00 ET from Ingenio, Inc.

    SAN FRANCISCO and SEATTLE, March 19 /PRNewswire/ -- Ingenio, Inc., the
 pioneer and leading provider of Pay Per Call(R) advertising, and Medio
 Systems, the leading provider of mobile search and advertising solutions,
 today announced a partnership to integrate Ingenio Pay Per Call ad listings
 into the newly-launched Medio MobileNow(TM) Ad Network.
     Starting in Q2, 2007, Ingenio Pay Per Call advertisements will appear
 in response to consumer search queries across mobile properties
 participating in the Medio MobileNow Ad Network. The Ingenio Pay Per Call
 advertiser only pays when a consumer initiates a call to the business from
 their mobile phone, thus ensuring completely measurable results from mobile
 ad campaigns.
     "Mobile search is a unique advertising platform where advertisers can
 reach consumers who are actively looking for their services and ready to
 transact at that moment," said Omar Tawakol, Chief Advertising Officer for
 Medio Systems. "Pay Per Call is aligned with our vision because it surfaces
 specific content -- in this case, the phone number of a relevant merchant,
 like a taxi or locksmith service -- and gives the mobile consumer immediate
 access to that advertiser with a click of a button, no cell-phone Web
 surfing required."
     With the rise of more Web-enabled mobile devices, consumers are
 increasingly leveraging mobile phones to access localized information
 around weather, maps and businesses while on the go. Ingenio Pay Per Call
 puts local, service-based business directly in front of mobile consumers
 while they are searching. Currently, Ingenio advertisers in industries such
 as flower services, auto repair and hotels are most commonly queried by
 mobile searchers across Ingenio's partner network. Because phone call leads
 enable these businesses to directly engage with prospective customers, they
 convert to sales more often than other forms of direct response advertising
 (such as clicks).
     "Today's announcement builds on Ingenio's momentum in the mobile space,
 and demonstrates how effective the Pay Per Call ad model is at both
 enabling and monetizing mobile search," said Marc Barach, chief marketing
 officer, Ingenio. "Recent studies have shown that the most valuable ads are
 those that are highly targeted to a consumer's real-time needs.
 Search-based ad models like Pay Per Call capitalize on this by showcasing
 advertisers as relevant, local content."
     The Medio MobileNow Ad Network makes it easy for advertisers to reach
 self-qualified mobile audiences across participating operators and off-deck
 properties, while mobile properties can maximize ad revenue by serving the
 most targeted mobile ads. Through this partnership, Ingenio advertisers'
 Pay Per Call ads will be targeted across the MobileNow Ad Network,
 increasing advertisers' reach to a significant North America subscriber
 base, and allowing them to pay only for results.
     In 2004, Ingenio launched and now operates the industry's leading Pay
 Per Call Advertising Network, which includes distribution of text listings
 and/or audio offers across a variety of online and offline channels,
 including top-tier search sites, online directories, mobile search and free
 directory assistance services. With Ingenio, advertisers are able to
 purchase targeted, qualified phone leads on a performance basis across
 various media, all from one centralized account, and pay only for calls
 received. To participate, advertisers visit to set up a
 free account and create an ad listing.
     About Ingenio, Inc.
     Ingenio empowers service-oriented businesses and individuals to
 maximize Internet commerce through the power of voice. Ingenio's suite of
 voice-commerce applications, including Pay Per Call(R), Live Advice(TM) and
 Ether(TM), are all designed to help the services economy flourish online,
 and have connected millions of buyers and sellers around the world. Founded
 in 1999, Ingenio works with top-tier customers and partners including AOL,
 InfoSpace, Microsoft and For more information, please
     NOTE: Pay Per Call (R) is a registered trademark of Ingenio, Inc.
     About Medio Systems
     Medio Systems is the leading provider of mobile search and advertising
 solutions that help mobile operators implement the best customer experience
 and allow advertisers to reach their intended target audiences. Created
 specifically for mobile, Medio Mobile Search combines an intuitive,
 effortless user interface with powerful recommendation and personalization
     The Medio MobileNow(TM) Performance Ad Network makes it easy and
 affordable for advertisers to reach self-qualified audiences across
 multiple mobile properties, while leading mobile operators and off-deck
 mobile site owners can maximize ad revenue by serving highly targeted
 mobile ads. For more information, please visit
     Media Contacts:
     Ingenio, Inc.
     Valerie Garing Combs
     Medio Systems
     George H Simpson

SOURCE Ingenio, Inc.