SAN FRANCISCO and SEATTLE, March 19 /PRNewswire/ -- Ingenio, Inc., the
pioneer and leading provider of Pay Per Call(R) advertising, and Medio
Systems, the leading provider of mobile search and advertising solutions,
today announced a partnership to integrate Ingenio Pay Per Call ad listings
into the newly-launched Medio MobileNow(TM) Ad Network.
Starting in Q2, 2007, Ingenio Pay Per Call advertisements will appear
in response to consumer search queries across mobile properties
participating in the Medio MobileNow Ad Network. The Ingenio Pay Per Call
advertiser only pays when a consumer initiates a call to the business from
their mobile phone, thus ensuring completely measurable results from mobile
"Mobile search is a unique advertising platform where advertisers can
reach consumers who are actively looking for their services and ready to
transact at that moment," said Omar Tawakol, Chief Advertising Officer for
Medio Systems. "Pay Per Call is aligned with our vision because it surfaces
specific content -- in this case, the phone number of a relevant merchant,
like a taxi or locksmith service -- and gives the mobile consumer immediate
access to that advertiser with a click of a button, no cell-phone Web
With the rise of more Web-enabled mobile devices, consumers are
increasingly leveraging mobile phones to access localized information
around weather, maps and businesses while on the go. Ingenio Pay Per Call
puts local, service-based business directly in front of mobile consumers
while they are searching. Currently, Ingenio advertisers in industries such
as flower services, auto repair and hotels are most commonly queried by
mobile searchers across Ingenio's partner network. Because phone call leads
enable these businesses to directly engage with prospective customers, they
convert to sales more often than other forms of direct response advertising
(such as clicks).
"Today's announcement builds on Ingenio's momentum in the mobile space,
and demonstrates how effective the Pay Per Call ad model is at both
enabling and monetizing mobile search," said Marc Barach, chief marketing
officer, Ingenio. "Recent studies have shown that the most valuable ads are
those that are highly targeted to a consumer's real-time needs.
Search-based ad models like Pay Per Call capitalize on this by showcasing
advertisers as relevant, local content."
The Medio MobileNow Ad Network makes it easy for advertisers to reach
self-qualified mobile audiences across participating operators and off-deck
properties, while mobile properties can maximize ad revenue by serving the
most targeted mobile ads. Through this partnership, Ingenio advertisers'
Pay Per Call ads will be targeted across the MobileNow Ad Network,
increasing advertisers' reach to a significant North America subscriber
base, and allowing them to pay only for results.
In 2004, Ingenio launched and now operates the industry's leading Pay
Per Call Advertising Network, which includes distribution of text listings
and/or audio offers across a variety of online and offline channels,
including top-tier search sites, online directories, mobile search and free
directory assistance services. With Ingenio, advertisers are able to
purchase targeted, qualified phone leads on a performance basis across
various media, all from one centralized account, and pay only for calls
received. To participate, advertisers visit www.ingenio.com to set up a
free account and create an ad listing.
About Ingenio, Inc.
Ingenio empowers service-oriented businesses and individuals to
maximize Internet commerce through the power of voice. Ingenio's suite of
voice-commerce applications, including Pay Per Call(R), Live Advice(TM) and
Ether(TM), are all designed to help the services economy flourish online,
and have connected millions of buyers and sellers around the world. Founded
in 1999, Ingenio works with top-tier customers and partners including AOL,
InfoSpace, Microsoft and YellowPages.com. For more information, please
NOTE: Pay Per Call (R) is a registered trademark of Ingenio, Inc.
About Medio Systems
Medio Systems is the leading provider of mobile search and advertising
solutions that help mobile operators implement the best customer experience
and allow advertisers to reach their intended target audiences. Created
specifically for mobile, Medio Mobile Search combines an intuitive,
effortless user interface with powerful recommendation and personalization
The Medio MobileNow(TM) Performance Ad Network makes it easy and
affordable for advertisers to reach self-qualified audiences across
multiple mobile properties, while leading mobile operators and off-deck
mobile site owners can maximize ad revenue by serving highly targeted
mobile ads. For more information, please visit www.medio.com.
Valerie Garing Combs
George H Simpson
SOURCE Ingenio, Inc.