TEL AVIV, Israel, Nov. 1, 2016 /PRNewswire/ -- Inneractive, an independent global mobile ad exchange focused on powering native and video ads, today is announcing a series of promotions and a new hire as it strengthens its tech platform:
- Former Rocket Fuel executive Roni Anavi-Fass has been named vice president of product
- Current GM, North America Welby Chen is promoted to chief business officer
- Gal Aviv is promoted to vice president of research and development
Inneractive CEO Ziv Elul was also recently promoted to COO & CEO-Designate of parent company RNTS Media, a leading mobile advertising technology company who acquired Inneractive this past March. In his elevated role as COO and CEO-designate, Elul will work to build globally aligned operations focused on capitalizing on the strong growth within the programmatic and real-time bidding (RTB) markets.
"With the unprecedented growth at Inneractive and as we continue to forge our new relationship with parent company RNTS Media and sister company Fyber, we need to enhance our already exceptional team with the expertise to continue delivering the most advanced technologies to mobile publishers globally," said Ziv Elul, COO & CEO-Designate RNTS Media. "We look forward to leveraging Roni's vast industry experience in product development at Rocket Fuel, myThings and Microsoft and to further leverage Welby and Gal's professional excellence as they take on their new roles within the Inneractive team. We are certain they will guide Inneractive's technological growth into what is set to be a historic year for us in 2017."
As the newest addition to the Inneractive team, Anavi-Fass will oversee the product department with a strong focus on developing the product roadmap, identifying product requirements, and collaborating with the engineering team on implementation and managing the go-to market strategies. Anavi-Fass has over a decade of experience in product management, marketing and strategy. She spent her formative professional years at Microsoft as a senior product manager for Bing Business Intelligence then moved to Rocket Fuel where she led the strategy and execution of Rocket Fuel's brand product offering. Most recently, she served as the vice president of product at myThings.
As chief business officer, Chen will lead all revenue and business operations for Inneractive worldwide. Chen joined Inneractive two years ago as general manager and vice president of North America after stints at Microsoft and Vevo. This promotion will allow Inneractive to become more efficient and scale accordingly as its momentum continues to build.
As vice president of research and development, which accounts for nearly 40% of the company, Aviv will lead all technology development for Inneractive. Aviv will be responsible for implementing complex technologies to further develop the Inneractive platform, with emphasis on architecture, design and performance. Aviv joined Inneractive in 2013 where he served as a team and group leader.
Inneractive currently has over 100 employees with offices in Tel Aviv, San Francisco, New York, London and Beijing. Inneractive was recently acquired by RNTS Media, based in Germany, parent company of Fyber. At the time of RNTS Media's acquisition of Inneractive the company's platform served over 630 million MAUs spanning 180 countries, empowering mobile publishers to realize the full potential of their inventory by providing technologies for the buying and selling of mobile ads. Inneractive grew gross revenue by more than 100% to USD 43.2 million and was profitable in 2015. It is aiming to double its revenues again over the next two years.
Inneractive is an independent global mobile ad exchange focused on powering native and video ads. The company's mission is to empower mobile publishers to maximize the full potential of their properties by providing powerful technologies for buying and selling mobile ads. The Inneractive programmatic platform is comprised of a mobile Supply Side Platform (SSP) and an Ad Exchange that combine RTB with native and video ad solutions. Inneractive was recently named a Deloitte Technology Fast 500 Company, EMEA and a Deloitte Israel 2015 Technology Fast50 winner. Inneractive was recently acquired by RNTS Media, based in Germany, parent company of Fyber.
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