Proprietary study measures the accuracy of real-time traffic information.

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    KIRKLAND, Wash., March 5 /PRNewswire/ -- INRIX, the leading provider of
 traffic information nationwide, today announced it engaged J.D. Power and
 Associates, the leading marketing information services firm, to complete a
 proprietary market study. The independent study analyzes the quality and
 market coverage of real-time traffic information in the U.S. through
 ground-truth testing in various markets.
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     INRIX President and CEO Bryan Mistele said, "We selected J.D. Power and
 Associates to conduct this real-time traffic study as a result of
 prospective customers from the automotive OEM, mobile navigation, and other
 markets requesting that we work with an internationally recognized firm
 that could provide independent, credible and clear feedback."
     Results from the proprietary study are expected to be available from
 INRIX later this month.
     About INRIX
     INRIX is the leading provider of accurate real-time, historical and
 predictive traffic information nationwide, providing industry partners and
 customers with the highest quality data and broadest coverage available for
 personal navigation, mapping, and other location-based service applications
 in the car, online and on mobile devices.
     INRIX Traffic Services leverage sophisticated statistical analysis
 techniques, originally developed by Microsoft Research, to aggregate and
 enhance traffic-related information from hundreds of public and private
 sources, going well beyond the limitations of static road sensor networks,
 historical-based models and cellular data aggregators, to offer customers
 the most sophisticated understanding of the unique system-wide traffic
 patterns in each metropolitan area. Additionally, INRIX offers real-time
 incident data for 130 markets across the U.S. To experience the traffic
 technology revolution behind the next generation of navigation and
 location-based service applications, visit www.inrix.com.
     About J.D. Power and Associates
     Headquartered in Westlake Village, Calif., J.D. Power and Associates is
 an ISO 9001-registered global marketing information services firm operating
 in key business sectors including market research, forecasting, consulting,
 training and customer satisfaction. The firm's quality and satisfaction
 measurements are based on responses from millions of consumers annually.
 J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
 
 

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