SAN FRANCISCO, Dec. 10 /PRNewswire/ -- (http://www.myprgenie.com) -- InSequent today announced a content licensing and marketing agreement with Center'd (http://www.centerd.com), a leader in organizing and distributing local content based on consumer sentiment. As part of the agreement, InSequent will publish Center'd SentimentAnalysis data on almost 2 million eating and drinking establishments through its Biz411 service, and Center'd will promote the Biz411 solution by integrating signup links on the Center'd website.

Biz411 provides local businesses the ability to add a mobile element to their overall marketing efforts instantly. With one text a consumer on the go can request and receive detailed information on a restaurant or other business just by texting that business' keyword to Biz411. In addition to this on-demand pull platform, the Biz411 system also provides for ongoing outbound push communication by the business to its opted-in customers. Launched in November, Biz411 already has hundreds of restaurant subscribers and has several large national chains in testing.

"We are excited to partner with Center'd and have access to their unique local content. We now have an extremely rich database of over 2 million restaurants, and can pre-populate the content for the vast majority of our customers at signup, making Biz411 that much more turn-key," said Mark Porter, founder and CEO of InSequent. "Having Center'd as a distribution partner is also a great way for us to dramatically expand our reach."

Center'd is a local search and discovery company that organizes and distributes content based on SentimentAnalysis, its unique approach to analyzing conversations about local places on the Web. By analyzing millions of conversations from multiple online sources, Center'd is able to surface detailed insights about local businesses that give consumers a faster way to determine the tone of what people are saying about a place. Based on its contextual understanding of these conversations, Center'd has created a unique and growing index of more than 3 million U.S. places with sentiment data.

"Insequent's innovative product is a great match for our SentimentAnalysis data, which will help enrich both the consumer and business experience," said Chandu Thota, co-founder and chief technology officer of Center'd. "Their platform also offers a creative marketing solution that will add value to our local business partners."

To see press release go to http://myprgenie.com/3433

SOURCE InSequent, Inc.

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http://www.insequent.com
http://www.centerd.com