InStore Audio Network Fortifies Sales Team with Industry Veterans

SALT LAKE CITY, Sept. 20, 2013 /PRNewswire-iReach/ -- InStore Audio Network, America's largest in-store audio messaging company, is pleased to announce that Kevin Connolly has joined the Company as President of Sales and Carrie Stec has accepted the role of Vice President - Sales.

(Photo: http://photos.prnewswire.com/prnh/20130920/MN83471)

Mr. Connolly will lead the advertising sales efforts and manage its team of national advertising salespeople.  An advertising sales management veteran, Mr. Connolly's was most recently the Director of Sales for Greater Media's Boston cluster of five radio stations (WMJX, WROR, WTKK, WKLB, WBOS) where he lead the company to record sales.  "I am thrilled to be part of the InStore Audio Network management team and see exciting opportunities on the horizon for such a powerful vehicle for influencing shoppers. Reaching the customer at the point of sale is a critical finish for a CPG marketer – and we deliver that ability in virtually every drug and grocery chain in the U.S.," said Mr. Connolly.

While InStore Audio Network is based in Salt Lake City, Mr. Connolly will be based in Boston, MA.

Carrie Stec comes to InStore Audio Network from Catalina Marketing where she was Director, Business Development. Other previous experience includes Q Interactive (Cool Savings) and News America Marketing.  In her role with InStore Audio Network as Vice President – Sales, Carrie will manage major accounts for the company in the Southeast and Central U.S.  Ms. Stec will be based in InStore Audio Network's Tampa, FL office.

"The addition of Kevin Connolly to our executive team will provide a tremendous boost in leadership and insight," said Jeff Shapiro, Chairman of InStore Audio Network.  "Kevin's expertise in managing a large sales force and significantly growing ad sales will benefit the company and our retail partners with new advertising revenue opportunities." 

Regarding the addition of Carrie Stec, Gary Seem, President/CEO added, "Carrie Stec brings valuable experience and industry expertise to our sales team.  We know that she will be an important member of our growing sales organization."

InStore Audio Network was formed last year when POP Radio acquired certain assets of the former IBN and rebranded the newly formed entity as InStore Audio Network. Providing music and audio advertising to over 32,000 stores (i.e.. Kroger, CVS, Walgreen, Safeway), InStore Audio Network provides a unique opportunity to target consumers at the point of purchase with a strong call to action that is heard storewide.

The InStore Audio Network reaches over 20 million consumers each day in a captive advertising environment, distributing brand building audio messages that drive sales without the cost of a printed sign, coupon or rebate.  Research has proven that shoppers react to in-store audio with incremental purchases demonstrated by consistent double digit sales lift across all classes of trade and product category.

More information can be found at the company's web site:  www.instoreaudionetwork.com

About the InStore Audio Network

The InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 32,000 grocery, drug, convenience and mass merchandiser stores.  The InStore Audio Network provides music programming and equipment, retail specific messaging and third party ad sales to retailers such as Walgreen, Kroger, CVS, Pathmark, Duane Reade, Wegmans, Rite Aid and Food Lion.  By reaching consumers at the point-of-purchase in a captive media environment with a compelling audio message, the InStore Audio Network is heard by over 20 million shoppers a day and delivers proven sales lift for participating advertisers.  The InStore Audio Network has corporate offices in Salt Lake City, UT and is headed by Jeffrey Shapiro, Chairman and Gary Seem, President/CEO.

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=f5Q3UnpbkfM

Media Contact: Gary Seem, InStore Audio Network, 802-233-6700, Gary.Seem@InStoreAudioNetwork.com

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SOURCE InStore Audio Network

RELATED LINKS
http://www.instoreaudionetwork.com