Intel(R) Awards Global Media Business to Omnicom's OMD Worldwide

Global Media Communications Agency Bests Starcom and Universal McCann

Apr 29, 2008, 01:00 ET from OMD Worldwide

    NEW YORK, April 29 /PRNewswire/ -- OMD Worldwide today announced that
 it has been awarded the global media planning and buying business for
 Intel(R) Corporation, following a review that began in December. Other
 finalists included incumbent Universal McCann and Starcom Digitas.
     It is the agency's second consecutive global win in 2008. In first
 quarter, OMD was awarded the Visa global media business.
     "OMD is synonymous with delivering successful media models for top
 global brands," said Nancy Bhagat, Intel's vice president of Sales and
 Marketing Group and director of Integrated Marketing. "Their proven track
 record, state of the art business intelligence and analytics tools, media
 creativity and digital leadership are just a few of the reasons we are
 excited to embark on this new relationship."
     According to Daryl Simm, CEO of OMD Worldwide, "We are thrilled and
 proud to have been chosen by the global leader in digital innovation.
 Intel's drive to advance technology and be a positive force in consumers'
 lives provides us a fantastic opportunity to leverage our best capabilities
 in support of their category-leading position."
     The account will be led by OMD Worldwide through hubs in each of
 Intel's regions: APAC, Americas, EMEA and People's Republic of China.
     About OMD
     OMD Worldwide ( is one of the largest and most innovative
 media communications specialists in the world, with more than 140 offices
 in 80 countries. Named Most Creative Agency in the World by The Gunn Report
 for Media in 2008 for the fourth consecutive year, OMD also had the
 distinction of being named Media Agency of the Year and winning a Gold Lion
 and two Bronze Lions at the 2007 Cannes International Advertising Festival.
 The agency network is a unit of Omnicom Media Group, a division of Omnicom
 Group, Inc (NYSE:   OMC).

SOURCE OMD Worldwide