Interactive Global Store Feature Comes to eCommerce Expo 2013

Sep 20, 2013, 14:50 ET from eCommerce Expo

LONDON, September 20, 2013 /PRNewswire/ --

Augmented Reality, Holographic Displays, 3D Printing systems and more on display

Augmented Reality, Holographic Displays and 3D Printing systems will be on display at eCommerce Expo (, taking place at London's Olympia on 2-3 October.

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The eCommerce Global Store has been curated by Fruugo and will showcase examples of the latest technologies and services in development to aid discovery, decision and delivery for online retailers' customers.

The move marks Fruugo's first venture from the virtual world into the physical, encouraging the 'showrooming' phenomenon by displaying products from 10 retailers representing 10 countries which are only for sale via Fruugo's mobile app.

Alongside Fruugo within the Global Store are Blippar, Tinderstone, TAPTAP, EyeCandyTM, Viewsyand Hercules Fisherman each displaying innovative store technologies and also demonstrating how they can work together to achieve integrated experiences for the consumer.

- Blippar will be demonstrating the power of augmented reality in retail to drive footfall, traffic, engagement and rich user experiences.

- Tinderstone will be showcasing some of its latest innovations including their 3D AR Furniture Viewer which displays an entire product catalogue in exceptional detail.

- TAPTAP will be launching its latest product, Sonata, which harnesses the world most advanced mobile advertising platform, to drive footfall to local businesses, and charge based on real measurable results.

- You can see EyeCandy™ Lite & Mini - an evolution of the hugely successful EyeLiner™ holographic display, used for full stage shows and events.

- Hercules Fisherman, serial entrepreneur and technologist, will be scanning people in 3D to produce figurines which will be printed at the show. In addition, it'll be showing us how 3D scanning and printing can be used to create bespoke footwear for the perfect fit.

- Viewsy will be displaying in real-time the number of unique visitors, dwell time and conversion to the Fruugo pop-up shop.

Thousands of visiting ecommerce professionals will play the role of the shopper and experience what the in-store shopping experience looks like if latest technologies are adopted. The idea of 'fighting showrooming with showrooming' was first poised by Glen Richardson, CMO of Fruugo, earlier this year. The 'showrooming' phenomena, which has had a significant impact on retailing, demonstrates that shops are being used as showrooms to help make online purchase decisions.

Richardson explains: "I think today's shoppers see stores a bit like a three dimensional website. As well as showing how we simplify international eCommerce, we'll be demonstrating to retailers how they can be experiential and encourage showrooming by empowering shoppers to buy online when in-store. I hope that we'll also inspire other online retailers to experiment and give real-world retailing serious consideration."

Rebecca Slater, Event Manager at UBM Live, said: "This year's show is our most ambitious yet. We're extremely excited about the 'eCommerce Global Store' feature. We hope that the thousands of retailers who'll be visiting this year will enjoy the experience of being a shopper at this truly innovative pop-up shop."

eCommerce Expo takes place at London's Olympia on 2-3 October and will feature keynotes from Google, Facebook, Twitter, PayPal and Nectar, among others. In addition, there will be more than 50 seminars on topics surrounding eCommerce & Social Platforms, Delivery & Customer Loyalty, Digital & Mobile Marketing and Payment & Security.

More than 180 exhibitors will be in attendance including PayPal, BarclayCard, DHL, Royal Mail and IMRG.

About UBM Live: UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

About Fruugo: is a UK based global online marketplace for retailers and for shoppers. Operating in 23 countries across the globe in the shopper's languages, currencies and major payment methods, shoppers in any country can buy cross border from multiple retailers (even from multiple countries) all in one transaction. Fruugo enables retailers to sell internationally and be paid in their local currency. It feels local but it's truly global.

The only cost to retailers is a commission on each of the orders Fruugo generates. There are no sign-up fees, no recurring fees and no cost-per-click fees - there's simply a 10% commission on each order inclusive of all currency, payment processing and anti-fraud fees. Fruugo already has over one million products 'live' for global shoppers, from hundreds of retailers around the world.

SOURCE eCommerce Expo