- MySpace Founder Brad Greenspan's LiveVideo.com Begins to Expand Days

after Launching Revolutionary New Interactive Live Video Community

    WEST HOLLYWOOD, Calif., March 4 /PRNewswire/ -- LiveVideo.com, the
 leading interactive live video community, a subsidiary of online
 entertainment network LiveUniverse, Inc. ("the Company"), has joined forces
 with Hollywood-based Revver.com and acquired 100% of the stock of the
 online video pioneer. MySpace Founder Brad Greenspan is the
 Founder/Chairman/CEO of parent company LiveUniverse, and will also oversee
 strategy and expansion initiatives for LiveVideo.com and Revver.com.
 
     The acquisition combines the Revver.com website, which receives
 millions of visitors per month and hosts over 40 million monthly video
 streams from some of the best and brightest digital video producers, with
 LiveVideo.com's next generation social network, video, and live interactive
 offerings that are being used by over 200,000 users per day.
 
     "Merging with LiveVideo.com and getting access to have Revver.com and
 its content partners promoted by LiveUniverse's network of websites is a
 win-win proposition for Revver and its creators," said Kevin Wells, chief
 executive officer of Revver. "We expand our reach and enhance our ad
 products, and all content creators get a stronger media platform that
 offers greater potential for revenue sharing opportunities."
 
     "It's an excellent and very logical combination that overnight creates
 one of the most innovative online entertainment companies in Los Angeles if
 not the world," said LiveUniverse Chairman/CEO, Brad Greenspan. "We are
 eager to leverage the Revver team's experience, passion for supporting
 independent media and knowledge of online video while empowering site
 content creators with a suite of tools to launch their own live shows,
 broadcasts, and video chats with a global audience."
 
     The business combination will continue to operate both LiveVideo.com
 and Revver.com as separate branded properties and Revver will continue to
 operate out of its existing location. The two websites plan to immediately
 combine Ad Sales and Customer Service personnel for the benefit of both
 properties.
 
     How Revver was Tripped Up In Its Quest to Deliver Dollars To Content
 Creators
 
     Revver.com was growing quickly in 2006 as the leader in empowering,
 backing, and supporting the fast growing original online video content
 industry. Revver.com would show an advertisement at the end of a video
 uploaded on Revver.com that a user would then embed on his/her web page.
 The User who created the video content would generate a revenue share from
 the display of these ads.
 
     As 2007 began, Revver was beginning to show the growth trajectory that
 would have allowed the company to be profitable in the not too distant
 future. Suddenly in mid-January 2007, Revver's proprietary video player
 that allowed users to post their videos on MySpace and other social
 networks, stopped working on MySpace. To the average user, it appeared as
 if Revver's video embed was broken. Many users never understood what
 happened and simply thought Revver's product was poorly designed and most
 migrated over to services like YouTube. A smaller group of original content
 creator pioneers and Revver users realized the truth: That MySpace had
 become a predator aggressively blocking and censoring any web service it
 deemed competitive or that it saw generating revenue from users of the
 MySpace service. A portion of the Revver users realized what was being lost
 that day: The ability in exchange for their hard work and creativity to
 recognize a small but perhaps emotionally significant sliver of revenue
 from all of their friends, family, and fans that wanted to watch, enjoy,
 and spread the word to others.
 
     This small group of users rallied a furious PR campaign as best they
 could, led by content pioneers such as Ask A Ninja, who posted blogs and
 tried to rally users to complain to MySpace to stop blocking Revver. But
 MySpace ignored the pleas from these injured content creators and to this
 day continues to block the Revver Video platform from working on MySpace.
 
     MySpace's strategy when it decides to attempt to destroy a small- to
 medium-sized company is launching a predatory block/censor of anything that
 will allow users of MySpace to 'spread the word'. MySpace has blocked
 scores of other websites that are competitive including the shocking
 incident of blocking Photobucket embed in 2007 as a flexing of MySpace
 muscle so that other potential buyers walked away and allowed MySpace to
 buy Photobucket at a much reduced price with no competition. Even MySpace
 Founder Brad Greenspan had his video site Vidilife.com blocked by MySpace.
 The Vidilife.com site continues to be blocked today.
 
     The content creators were the biggest victims from MySpace's actions
 because MySpace's anti-competitive/predatory treatment prevented them from
 generating meaningful advertising revenue for well over a year and
 counting.
 
     About LiveVideo.com
 
     LiveVideo.com is Brad Greenspan's (who started and launched MySpace in
 August 2003) latest project and is visited by over 200,000 users daily.
 
     About LiveUniverse
 
     LiveUniverse is one of the world's largest online entertainment
 networks, led by Brad Greenspan, the founder of MySpace. LiveUniverse
 operates several successful and popular websites across three core
 verticals: Video, Social Networking & Music. The LiveUniverse network is
 visited and reaches over 40 million unique visitors per month and over 400
 million page views.
 
     About Revver
 
     Revver is the first video sharing service powered by advertising.
 Revver allows anyone to share videos across the Internet, as well as
 through broadcast and mobile distribution channels and rewards them with a
 percentage of the advertising revenue generated. Revver also upholds
 content owners' rights by not accepting copyright-infringing content, and
 offers an open API that allows producers to build their own video-sharing
 websites.
 
 

      Contacts:
      Financial Relations Board
      Saskia Sidenfaden             Kathy Price
      (212) 827-3771                (213) 486-6547
      ssidenfaden@frbir.com         kprice@frbir.com
 
 

SOURCE LiveVideo.com

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