BRISTOL, Pa., Oct. 20 /PRNewswire/ -- TargetX, the nation's leader in
helping colleges recruit students online, has been named to the Philadelphia
100 list of fastest growing companies for the second consecutive year.
With revenue growth of 255 percent over the past three years, the
technology and services company was named the 24th-fastest-growing, privately
held firm in the region. The annual Philadelphia 100 ranking is coordinated
by the Wharton Small Business Development Center.
TargetX has been the leading provider of e-mail marketing solutions to
higher education since its founding in 1998. Earlier this year the company
launched a new division, called iRecruit, which makes it easier for colleges
to use the Web, e-mail, online chats and other interactive tools to attract
and recruit students.
"TargetX is the first one-stop shop for colleges looking to improve their
online recruiting," said CEO Brian Wm. Niles. "Now there's a place they can
go to make the transition from traditional tools like direct mail and pricey
brochures to more interactive techniques like e-mail and chat sessions."
The company's core product is an easy-to-use, Web-based service, called
eXpress, which enables colleges to target, personalize, track, measure and
manage their large-scale e-mail communication.
The services and technology solutions offered by iRecruit are a natural
extension of the eXpress tool and its dominance in higher education, Niles
The new division offers unique communication planning that emphasizes
aggressive use of the Web and various online tools. In addition, it provides
the creative services and technology necessary to make electronic recruiting
as effective as possible.
"There's a disconnect between the way colleges market themselves and the
way today's students seek information," Niles said. "iRecruit will help
recruiters repair the disconnect."
Niles attributes the success of the company to three important decisions
he made at the very beginning: "First, to invest heavily in talented,
experienced team members. Second, to spend wisely in all other parts of the
business. And third, to stay laser focused."
The Philadelphia 100 was founded in 1988 to publicly identify, recognize
and promote successful companies in the Greater Philadelphia region. The
ranking is sponsored by the Entrepreneurs' Forum of Greater Philadelphia, the
Philadelphia Business Journal, and the Small Business Development Center of
the Wharton School.