Interactive Recruiting Firm TargetX Named `Fastest Growing' for Second Year

Oct 20, 2004, 01:00 ET from TargetX

    BRISTOL, Pa., Oct. 20 /PRNewswire/ -- TargetX, the nation's leader in
 helping colleges recruit students online, has been named to the Philadelphia
 100 list of fastest growing companies for the second consecutive year.
     With revenue growth of 255 percent over the past three years, the
 technology and services company was named the 24th-fastest-growing, privately
 held firm in the region.  The annual Philadelphia 100 ranking is coordinated
 by the Wharton Small Business Development Center.
     TargetX has been the leading provider of e-mail marketing solutions to
 higher education since its founding in 1998.  Earlier this year the company
 launched a new division, called iRecruit, which makes it easier for colleges
 to use the Web, e-mail, online chats and other interactive tools to attract
 and recruit students.
     "TargetX is the first one-stop shop for colleges looking to improve their
 online recruiting," said CEO Brian Wm. Niles.  "Now there's a place they can
 go to make the transition from traditional tools like direct mail and pricey
 brochures to more interactive techniques like e-mail and chat sessions."
     The company's core product is an easy-to-use, Web-based service, called
 eXpress, which enables colleges to target, personalize, track, measure and
 manage their large-scale e-mail communication.
     The services and technology solutions offered by iRecruit are a natural
 extension of the eXpress tool and its dominance in higher education, Niles
     The new division offers unique communication planning that emphasizes
 aggressive use of the Web and various online tools.  In addition, it provides
 the creative services and technology necessary to make electronic recruiting
 as effective as possible.
     "There's a disconnect between the way colleges market themselves and the
 way today's students seek information," Niles said.  "iRecruit will help
 recruiters repair the disconnect."
     Niles attributes the success of the company to three important decisions
 he made at the very beginning: "First, to invest heavily in talented,
 experienced team members.  Second, to spend wisely in all other parts of the
 business.  And third, to stay laser focused."
     The Philadelphia 100 was founded in 1988 to publicly identify, recognize
 and promote successful companies in the Greater Philadelphia region.  The
 ranking is sponsored by the Entrepreneurs' Forum of Greater Philadelphia, the
 Philadelphia Business Journal, and the Small Business Development Center of
 the Wharton School.