Interactive Recruiting Firm TargetX Named `Fastest Growing' for Second Year
BRISTOL, Pa., Oct. 20 /PRNewswire/ -- TargetX, the nation's leader in helping colleges recruit students online, has been named to the Philadelphia 100 list of fastest growing companies for the second consecutive year. With revenue growth of 255 percent over the past three years, the technology and services company was named the 24th-fastest-growing, privately held firm in the region. The annual Philadelphia 100 ranking is coordinated by the Wharton Small Business Development Center. TargetX has been the leading provider of e-mail marketing solutions to higher education since its founding in 1998. Earlier this year the company launched a new division, called iRecruit, which makes it easier for colleges to use the Web, e-mail, online chats and other interactive tools to attract and recruit students. "TargetX is the first one-stop shop for colleges looking to improve their online recruiting," said CEO Brian Wm. Niles. "Now there's a place they can go to make the transition from traditional tools like direct mail and pricey brochures to more interactive techniques like e-mail and chat sessions." The company's core product is an easy-to-use, Web-based service, called eXpress, which enables colleges to target, personalize, track, measure and manage their large-scale e-mail communication. The services and technology solutions offered by iRecruit are a natural extension of the eXpress tool and its dominance in higher education, Niles said. The new division offers unique communication planning that emphasizes aggressive use of the Web and various online tools. In addition, it provides the creative services and technology necessary to make electronic recruiting as effective as possible. "There's a disconnect between the way colleges market themselves and the way today's students seek information," Niles said. "iRecruit will help recruiters repair the disconnect." Niles attributes the success of the company to three important decisions he made at the very beginning: "First, to invest heavily in talented, experienced team members. Second, to spend wisely in all other parts of the business. And third, to stay laser focused." The Philadelphia 100 was founded in 1988 to publicly identify, recognize and promote successful companies in the Greater Philadelphia region. The ranking is sponsored by the Entrepreneurs' Forum of Greater Philadelphia, the Philadelphia Business Journal, and the Small Business Development Center of the Wharton School.
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