WEST PATERSON, N.J., Oct. 15 /PRNewswire-FirstCall/ -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that its wholly owned subsidiary, Global Interactive Gaming Limited (GIG), has launched its play-by-play mobile wagering product in conjunction with its betting partner ukbetting plc. This product is to be initially offered to one of the world's largest mobile operators with over 13 million UK customers. The SportXction(TM) System will be made available through an existing suite of products offered by ukbetting plc to its WAP enabled users. The new mobile platform now enables users the ultimate freedom to play SportXction(TM) during a live match from anywhere. Users can now watch live sports at home, at sports bars and cafes or even at the Stadium and make real-time wagers through their mobile phone on events as they happen. The mobile market in the UK is one of the most sophisticated in the world with four major suppliers providing services to over 47 million users. The launch of the new play-by-play mobile betting product comes hot on the heels of the recent strategic partnership concluded with Hauppauge WinTV as ISWI seeks to roll out its system across all major delivery platforms to allow users to bet on live sports as the action unfolds. Barry Mindes, Chairman and CEO of ISWI, stated, "We are delighted with the completed mobile product and especially its ease of use. Now that we have proven our technology, we are rigorously pursuing relationships which will provide access for SportXction's(TM) play-by-play wagering software to all major distribution platforms, of which mobile is a significant milestone. Mobile phone penetration in the UK is among the highest in the world and we view the mobile phone market as a huge opportunity for us. The mobile platform gives our users complete freedom to play our game anywhere, including sitting in the stands at the stadium watching the game, a feature not available with fixed line Internet products or even interactive TV." Ben Warn, Commercial Director at ukbetting plc, said, "We are very excited about this new distribution platform for the SportXction(TM) live betting product. Because live betting is intrinsically linked to live sports this new platform will now enable our users complete freedom to play along whilst they watch." About SportXction(TM) SportXction(TM) is a patented, real-time, software system, which allows a player to make play-by-play wagers on a sporting event while the event is in progress. Wagering may be conducted while viewing a live or televised sporting event, or listening to it on the radio. The wagers offered are mostly oriented to short-term action, for example, is the penalty kick successful, is the next play a run or a pass, is the next pitch a ball or a strike, does the shooter make two foul shots, and many more. The wagers have odds associated with them, which relate to the probable outcome of the proposition being wagered upon, and the odds are adjusted in real time to balance the pool using proprietary artificial intelligence software to reflect player sentiment, as derived from the betting patterns. The system can be used with virtually any sport. For more information please visit www.isw.com. About ukbetting plc ukbetting plc (AIM: UKB.L) is the UK's leading digital wagering operator and owns and operates four sports content sites (sportinglife.com, sportal.com, bettingzone.co.uk and TEAMtalk.com) and two wagering sites (ukbetting.com and totalbet.com). Through these sites it is possible to find in-depth information, and place fixed-odds bets, on a variety of sports including horse racing, football, cricket, rugby, tennis, and many more. ukbetting plc currently supplies a range of betting and sports content services to the UK's major mobile networks including Vodafone, Orange, O2, T-Mobile and 3. About Global Interactive Gaming Limited (GIG) GIG was acquired by ISWI from international owners, principally The Kirch Group, a German multimedia conglomerate, in late July 2002. GIG has modern, secure facilities, including operating suites, a computer hub with communications services, system demonstration resources, plus offices to house corporate/administrative, operations, technical, maintenance, support, marketing and legal services. The facility is capable of simultaneously operating the SportXction(TM) system on four sporting events while interconnected with users playing the game via interactive television, the Internet and mobile phones. GIG envisions potentially running over 1,000 sporting events per year in Great Britain alone when the service is fully mature. GIG currently has a staff of 15 and there is substantial room for expansion in the facility. This press release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 including, but not limited to, whether the launch of the mobile phone betting product will result in customers utilising the SportXction(TM) system. Investors are cautioned that these statements involve risks and uncertainties and that actual results may be different from those contained in these forward-looking statements. Additional risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission, including but not limited to its Form 10-KSB for the year ended September 30, 2002 and its Forms 10-QSB for the quarters ended December 31, 2002, March 31, 2003 and June 30, 2003. For further information, please contact Barry Mindes, Chairman, email@example.com, or Bernard Albanese, President, firstname.lastname@example.org, both of Interactive Systems Worldwide Inc., +1-973-256-8181; or Investors, Matthew Hayden, President of Hayden Communications, +1-843-272-4653, email@example.com, for Interactive Systems Worldwide Inc.
SOURCE Interactive Systems Worldwide Inc.