Interactive Systems Worldwide Subsidiary Launches Play-By-Play Mobile Phone Betting

SportXction(TM) to Be Made Available to Millions of Mobile Phone Subscribers

Oct 15, 2003, 01:00 ET from Interactive Systems Worldwide Inc.

    WEST PATERSON, N.J., Oct. 15 /PRNewswire-FirstCall/ -- Interactive Systems
 Worldwide Inc. (Nasdaq:   ISWI) announced today that its wholly owned
 subsidiary, Global Interactive Gaming Limited (GIG), has launched its
 play-by-play mobile wagering product in conjunction with its betting partner
 ukbetting plc.  This product is to be initially offered to one of the world's
 largest mobile operators with over 13 million UK customers.
     The SportXction(TM) System will be made available through an existing
 suite of products offered by ukbetting plc to its WAP enabled users.  The new
 mobile platform now enables users the ultimate freedom to play SportXction(TM)
 during a live match from anywhere.  Users can now watch live sports at home,
 at sports bars and cafes or even at the Stadium and make real-time wagers
 through their mobile phone on events as they happen.
     The mobile market in the UK is one of the most sophisticated in the world
 with four major suppliers providing services to over 47 million users.  The
 launch of the new play-by-play mobile betting product comes hot on the heels
 of the recent strategic partnership concluded with Hauppauge WinTV as ISWI
 seeks to roll out its system across all major delivery platforms to allow
 users to bet on live sports as the action unfolds.
     Barry Mindes, Chairman and CEO of ISWI, stated, "We are delighted with the
 completed mobile product and especially its ease of use.  Now that we have
 proven our technology, we are rigorously pursuing relationships which will
 provide access for SportXction's(TM) play-by-play wagering software to all
 major distribution platforms, of which mobile is a significant milestone.
 Mobile phone penetration in the UK is among the highest in the world and we
 view the mobile phone market as a huge opportunity for us.  The mobile
 platform gives our users complete freedom to play our game anywhere, including
 sitting in the stands at the stadium watching the game, a feature not
 available with fixed line Internet products or even interactive TV."
     Ben Warn, Commercial Director at ukbetting plc, said, "We are very excited
 about this new distribution platform for the SportXction(TM) live betting
 product.  Because live betting is intrinsically linked to live sports this new
 platform will now enable our users complete freedom to play along whilst they
     About SportXction(TM)
     SportXction(TM) is a patented, real-time, software system, which allows a
 player to make play-by-play wagers on a sporting event while the event is in
 progress.  Wagering may be conducted while viewing a live or televised
 sporting event, or listening to it on the radio.  The wagers offered are
 mostly oriented to short-term action, for example, is the penalty kick
 successful, is the next play a run or a pass, is the next pitch a ball or a
 strike, does the shooter make two foul shots, and many more.  The wagers have
 odds associated with them, which relate to the probable outcome of the
 proposition being wagered upon, and the odds are adjusted in real time to
 balance the pool using proprietary artificial intelligence software to reflect
 player sentiment, as derived from the betting patterns.  The system can be
 used with virtually any sport.  For more information please visit
     About ukbetting plc
     ukbetting plc (AIM: UKB.L) is the UK's leading digital wagering operator
 and owns and operates four sports content sites (,, and and two wagering sites
 ( and  Through these sites it is possible to find
 in-depth information, and place fixed-odds bets, on a variety of sports
 including horse racing, football, cricket, rugby, tennis, and many more.
 ukbetting plc currently supplies a range of betting and sports content
 services to the UK's major mobile networks including Vodafone, Orange, O2,
 T-Mobile and 3.
     About Global Interactive Gaming Limited (GIG)
     GIG was acquired by ISWI from international owners, principally The Kirch
 Group, a German multimedia conglomerate, in late July 2002.  GIG has modern,
 secure facilities, including operating suites, a computer hub with
 communications services, system demonstration resources, plus offices to house
 corporate/administrative, operations, technical, maintenance, support,
 marketing and legal services.  The facility is capable of simultaneously
 operating the SportXction(TM) system on four sporting events while
 interconnected with users playing the game via interactive television, the
 Internet and mobile phones.  GIG envisions potentially running over
 1,000 sporting events per year in Great Britain alone when the service is
 fully mature.  GIG currently has a staff of 15 and there is substantial room
 for expansion in the facility.
     This press release contains "forward-looking statements" made pursuant to
 the safe harbor provisions of the Private Securities Litigation Reform Act of
 1995 including, but not limited to, whether the launch of the mobile phone
 betting product will result in customers utilising the SportXction(TM) system.
 Investors are cautioned that these statements involve risks and uncertainties
 and that actual results may be different from those contained in these
 forward-looking statements.  Additional risks and uncertainties are detailed
 in the Company's filings with the Securities and Exchange Commission,
 including but not limited to its Form 10-KSB for the year ended September 30,
 2002 and its Forms 10-QSB for the quarters ended December 31, 2002, March 31,
 2003 and June 30, 2003.
     For further information, please contact Barry Mindes, Chairman,, or Bernard Albanese, President,, both of Interactive Systems Worldwide Inc.,
 +1-973-256-8181; or Investors, Matthew Hayden, President of Hayden
 Communications, +1-843-272-4653,, for Interactive Systems
 Worldwide Inc.

SOURCE Interactive Systems Worldwide Inc.