LONDON, June 25 /PRNewswire/ -- Interflora has won one of the major prizes at the 2010 New Media Age Effectiveness Awards, one of the biggest events in the interactive media industry.

The awards aim to demonstrate and promote the quality of new media usage in the UK. Interflora – the market leader in flower delivery to the UK and Ireland – scooped the award for Best Use of Email.

Held every year at the Grosvenor House Hotel in London, the NMA awards ceremony brings people together from across the digital sector to meet, talk and network, as well as to recognise and celebrate the most effective work done in the industry over the past year.

Email marketing has always been an important way for Interflora to communicate with its customers. Working with RedEye – the market leaders in behavioural email – Interflora implemented its innovative Customer Contact Plan to help improve customer communication through email marketing.

It's important to Interflora that customers feel valued and in control of their email subscription, which is what the Customer Contact Plan strived to achieve. The plan worked to engage more customers by introducing a monthly four-week email communication plan, a new email subscription process and a disengagement programme.

The email initiative also kept customers fully up to date with Interflora services, including the delivery of flowers, hampers and special occasion gifts.

The winners of Best Use of Email are chosen for their imagination, innovation, best practice and success. The judging panel comprised leading lights within the online marketing and business sectors.

Michael Barringer, marketing director at Interflora, accepted the award at the New Media Age event last night (June 24).

Notes to editors

Interflora is the leading flower delivery network for the UK and Ireland. Their expert florists will create your bouquet before hand delivering it to the recipient. Interflora even offers next-day and same-day delivery on their flowers to ensure they always arrive on time

For more information visit http://blog.interflora.co.uk

SOURCE Interflora

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