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Intermix Completes Previously Announced Investment in MySpace Inc. by Redpoint Ventures
Newly Formed MySpace, Inc. Receives $5 Million in Financing Proceeds to
Facilitate Continued Growth of Business as Independent Subsidiary of
Intermix Media
LOS ANGELES, Feb. 15 /PRNewswire-FirstCall/ -- Intermix Media, Inc.
(Amex: MIX), announced today the formation of an independent subsidiary that
will own and operate MySpace.com. Under the terms of the deal, the Company
and the management of MySpace.com ("MySpace Ventures LLC") contributed their
ownership interests in the assets of the MySpace.com business to a newly
formed Delaware corporation named MySpace, Inc. Simultaneously with the
transfer of assets, MySpace, Inc. sold a combination of common and preferred
stock to Redpoint for a total purchase price of approximately $11.5 million.
As a result of the transactions, Intermix received approximately $2.8 million
in cash, a promissory note from MySpace, Inc. in the principal amount of
$1.5 million subject to post-closing adjustment, and a majority ownership
stake in MySpace Inc. totaling approximately 52% of the Company. Prior to
this transaction, Intermix owned a 66% interest in the assets of MySpace.com
with MySpace Ventures owning the remainder. After payment to MySpace Ventures
of approximately $3.75 million in cash as partial consideration for its
contribution of assets, the net financing proceeds to MySpace, Inc. were
$5 million.
"We are very pleased with the final structure of MySpace, Inc.," said
Richard Rosenblatt, Chief Executive Officer of Intermix. "We received a
minority investment to further fuel the growth of MySpace.com and we retained
control and other important rights. This new arrangement is expected to
enable MySpace, Inc. to attract and retain top tier managers by tying the
equity component of their compensation directly to MySpace's success. We
believe that this transaction will enhance MySpace.com's value for Intermix's
stockholders and allow us to most effectively monetize this subsidiary moving
forward."
Mr. Rosenblatt and Intermix director Andrew Sheehan will sit on the Board
of MySpace, Inc. as the nominees of Intermix along with Geoffrey Yang from
Redpoint Ventures and Chris DeWolfe as CEO of MySpace, Inc. An unaffiliated
fifth director is expected to be elected to the MySpace Board in the near
future. Mr. Rosenblatt will serve as Chairman of the new MySpace corporation.
Additional terms of the transaction announced today include Intermix's right
to maintain its majority ownership position in MySpace, Inc. prior to certain
triggering events and a one-year option for Intermix to purchase all
outstanding shares of MySpace, Inc. under certain circumstances and at a pre-
set valuation.
"We are very excited about our investment in MySpace," said Geoffrey Yang,
Managing Director of Redpoint Ventures. "MySpace has quickly become the next
generation leader in social networking space. The company has the opportunity
to define a new category of lifestyle portal for young adults around a social
network."
"Redpoint's experience in breaking new ground at the intersection of
technology and entertainment will prove invaluable," said Chris DeWolfe, CEO
of MySpace. "We look forward to benefiting from this experience as we move
forward."
About Intermix Media
A leading online media and ecommerce enterprise, Intermix Media and its
subsidiaries utilizes proprietary technologies and analytical marketing to
develop unique content, an active community and innovative ecommerce
offerings. The Intermix Network blends user-generated and proprietary online
content to motivate its users to spend more time on its Network and to invite
their friends to join them. By integrating social networking applications,
self publishing and viral marketing, the Intermix Network has grown to over 21
million unique visitors per month, including such flagship properties as
MySpace.com and Grab.com. Intermix also leverages its optimization
technologies, marketing methodologies and the Internet through its Alena unit,
where it launches branded consumer product offerings. Alena expands
Intermix's consumer reach by marketing select high margin and innovative
products directly to the consumer across the Internet. In doing so, Alena
cost effectively builds consumer brands, such as Hydroderm, and drives new
users back to the Intermix Network.
Investor Relations Contact:
Brett Brewer, Intermix Media, Inc., (310) 215-1001 ex. 117,
bbrewer@intermix.com
SOURCE Intermix Media, Inc.
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