ST. PETERSBURG, Fla., Aug. 21, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) ("Display Ads") The Company is pleased to announce Display Points and International Display Advertising have signed an exclusive agreement with Aerva, Inc. to provide network management services for the Display Points Network worldwide.
The Aerva management platform gives the network the ability to scale world-wide, meaning the range and effectiveness of the content quality can be everywhere equally. Display Points will utilize AerWave, an easy to use web-based platform for managing and scheduling content on networked displays, with integration for social media, real-time data feeds, and mobile interactivity. Aerva's software features robust content management, easy scheduling, and a powerful network operations system that is served from Aerva's Cloud services.
Aerva powers digital signage world-wide and most recently concluded the successful Beats by Dre campaign throughout Times Square. The campaign ran throughout Times Square for a full day allowing anybody a chance to get their photo taken with the stylish headphones and then shown on all sides of the famous landmark via multiple digital billboards.
IDAD's strategic alliance for software is with Aerva, (www.aerva.com) is a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Aerva's clients include renowned companies such as Taco Bell, Kodak, BlackBerry, Mini, Yahoo and Chilis. Aerva platforms offer a suite of software and services for creating, managing and delivering compelling content and experiences across digital media channels. Aerva provides a 100% browser-based, powerful, cost-effective solution to create and execute engaging digital campaigns that span mobile, social media, web and interactive display networks. Aerva is based in Cambridge, MA.
Dave Hazzard, President of International Display Advertising, Inc. stated, "We are very pleased with the intuitive nature and the ease of use of the Aerva management systems and the ability to scale from 1 to 1,000,000 screens. This in effect provides IDAD with a worldwide reach to fully service every restaurant and bar table with the same complete quality of content anywhere on the globe!"
About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.
For further information regarding International Display Advertising, Inc., please contact our Investor Relations Line at: (949) 427-2887 or corporate development inquires at: (424) 278-4033
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SOURCE International Display Advertising, Inc.