International Restaurateur and Master Chef, Gordon Ramsay, in Partnership With Sensio Inc. Launching Small Kitchen Appliance Ranges at Housewares Show

CHICAGO, March 11 /PRNewswire/ -- Celebrity chef, Gordon Ramsay is scheduled to attend the International Housewares Show on Sunday, March 14th to introduce his small kitchen appliance lines, set to hit US retail stores fall 2010. Partnered with Sensio Inc., a leading manufacturer of kitchen appliances, Ramsay has developed two lines of stylish, high-quality cooking and food preparation tools. He will conduct two product demonstrations, sign autographs and introduce himself to the public. The charged atmosphere of the Chicago Show is the perfect stage for Gordon Ramsay to brand his passionate media personality to his precision-engineered cookware. The Gordon Ramsay Professional Range is a premium line of die-cast products; whereas, the Gordon Ramsay Everyday Range is a stainless steel mid-range collection affordable for any kitchen. Both Professional and Everyday product ranges will include for example, hand blenders, grill/griddles, 2 and 4 slice toasters and other stylish expert cooking tools moderately priced from $29.99 - $199.99.

"As a chef, I work at a thousand miles an hour, but when I am at home, I want to slow down a little," said Gordon Ramsay. "In a domestic kitchen, having a quality set of time-saving tools can make a big impact on both speed and efficiency. This is why I am excited to introduce a range of professional grade kitchen products - all tested to meet my high standards - and designed to make your life much easier in the kitchen. Enjoy."

In addition to attending the show to introduce and demo his new product lines, Ramsay will host a private cocktail party for select customers/partners and press. What better opportunity to meet and question a world-renowned chef as he takes his quest for excellence from cooking to cookware.

"The harsh persona that he has on his television shows is really just an expression of his passion and that passion is translated into everything he does," says Shae Hong, President of Sensio Inc.

Ramsay will be present at the show, booth number L11726 between the times of 11 a.m. and 4 p.m. If you would like more information regarding interviewing Gordon Ramsay, approved imagery or the private cocktail party, which will be held Sunday evening from 5 p.m.6:30 p.m., please contact Morgan Roberts directly either by email at morgan.roberts@sensioinc.com or by phone at (206) 949 8229.

Booth Number: L11726

SOURCE Sensio Inc.



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