Internet Achievement Honor Awarded Local Web Site; Real Estate Library Recognizes D/FW Coldwell Banker Web Site as 'Pure Gold'

Jul 14, 1999, 01:00 ET from Coldwell Banker Residential Brokerage

    DALLAS, July 14 /PRNewswire/ -- Coldwell Banker Residential Brokerage, the
 first local real estate company to launch a Web site, has been recognized in
 the highest category for Internet excellence by the Real Estate Library, a
 Eugene, Oregon-based international electronic industry resource foundation.
     Susan Dunn Arnold, president of the Dallas division of Coldwell Banker
 Residential Brokerage, announced the award and said the Pure Gold designation
 for CBDFW.COM was based on design, content, accessibility and relevance to the
 Internet community.  "This award is granted to less than 1 percent of all
 Internet sites, and now CBDFW.COM is included among other top winners such as
 Newsweek and Fortune magazines, AT&T, Coldwell Banker Online(TM) and Allstate
 Insurance," Ms. Arnold said.
     Chris Clark, director of marketing for Coldwell Banker Residential
 Brokerage, designed the award-winning Web site, a multi-faceted site that
 offers information on the company, individual agents, their property listings,
 weekly news and press releases and industry forecasts.  One popular link
 offered a virtual tour of the company's Previews properties including a
 $13.5 million home recently sold by Park Cities office sales associate Pat
     "Chris deserves accolades for the creative design as well as the
 technological advances he has initiated for our Web site," says Ms. Arnold.
 "He has been instrumental in keeping our company at the same leading-edge
 profile as our parent company, which was the first real estate company ever to
 offer all listings on the Web."
     Coldwell Banker Residential Brokerage introduced CBDFW.COM five years ago.
 In January of 1998, Coldwell Banker achieved another industry first by
 developing Personal Retriever, a web site enhancement which automatically
 searches and finds property listings that match online house hunters' specific
     Located at, the web site includes nearly 100% of Coldwell
 Banker Residential Brokerage office inventory consistently online and attracts
 as many as 300,000 user sessions monthly.  Through user-friendly graphic and
 icon images, the comprehensive web site provides listings that meet a house
 hunter's specifications from price range to county, town and street
 requirements to type of home (single family, townhouse, condo, etc.) and
 number of bedrooms and bathrooms.
     Additionally, CBDFW.COM features a mortgage calculator, neighborhood & tax
 information, and can offer the browser special property selections such as
 Previews Exceptional Properties, virtual reality home tours, property mapping,
 and open house information updated constantly.
     Coldwell Banker Residential Brokerage is independently owned and operated
 by NRT, Incorporated, the nation's largest independent real estate brokerage
 and the largest affiliate of the Coldwell Banker Real Estate Corporation.
     With 33 offices and 1,100 sales associates, Coldwell Banker Residential
 Brokerage is the number one real estate firm in the Dallas/Fort Worth
 Metroplex and in the State of Texas.  Coldwell Banker Real Estate Corporation
 has more than 3,000 independently owned and operated franchised real estate
 offices and nearly 70,000 sales associates throughout North America.

SOURCE Coldwell Banker Residential Brokerage