SAINT PAUL, Minn., July 1 /PRNewswire/ -- Internet Broadcasting, the
leading local Internet solution provider for broadcast publishers, today
announced the launch of "Slantly," an online opinion tool for Web
publishers that integrates polling and discussions to create a robust forum
for users to debate issues they're passionate about. Highlighting Slantly's
industry-leading features, a range of leading Web publishers including
Meredith Publishing and NYC TV have already signed on to use the tool.
"Slantly takes the debate and expression of opinions online to the next
level," said David Lebow, President and CEO of Internet Broadcasting. "IB
has innovated to create the next generation of integrated polls and
commenting on the Web. Slantly turns each discussion and poll into a
dynamic forum in which users can debate the issues, vote on other users'
arguments, follow threads, and sort through the sentiment that's being
expressed. Slantly gives Web publishers the ability to take the news of the
day and turn it into an opinion-driven forum that engages their visitors
and keeps them coming back for more. We're excited to create increased
engagement on our partners' sites and on the Web at large."
"As a publisher, Slantly is a flexible and easy way to turn our content
into a conversation," said Tim Reynolds, Director, Interactive Media,
Meredith Publishing. "It gives our users a platform for voicing their
opinion, provides deeper and more meaningful interaction on our sites,
keeps users there longer and gives them even more reason to come back.
Slantly empowers local voices and in the process makes us more relevant."
"We are excited about our partnership with IB, one of the pioneers in
local media," said Arick Wierson, GM, NYC TV. "News drives opinions. The
expression and sharing of opinions connects consumers with news. Bringing
Slantly into our content will add value to our loyal and rapidly-growing
audience, helping them connect with their peers and their local
Among Slantly's key features:
-- Custom Polls: Allowing publishers to design and post custom polls on
breaking news and issues of interest to their visitors.
-- Discussions: Users can add their comments and opinions to a forum on
each poll that is visible with the results, thus increasing their
engagement and driving a robust on-site dialogue.
-- Sorting: Users can sort comments to find others who share opinion, by
the strength of the arguments, or by time/date of posting.
-- Demographics: Slantly builds a robust set of demographics around the
opinions being expressed, making it possible, for example, to break
down polls geographically to view sentiment by location.
-- Persistent User Profiles: A user who registers once for a site using
Slantly can express opinions across all publishers using the tool,
improving ease-of-use and allowing users to maintain a persistent
identity and track a portfolio of all of their opinions through which
they can compare with friends and others.
-- Publisher Space: All activity generated through Slantly automatically
feeds into a central forum setting, creating a more robust area in
which community members can interact.
-- Publisher Dashboard: A robust dashboard gives Web publishers the
ability to moderate and manage discussions, customize the look and
functionality, track activity and maintain editorial control.
-- Open Application Programming Interface (API): Slantly offers an open
API to allow publishers and advertisers deep customization of the tool
to meet their own needs.
Slantly is the first standalone product offered by Internet
Broadcasting available to all Web publishers, in addition to the company's
ABOUT INTERNET BROADCASTING
Established in 1996, IB is a leading local media network that builds
powerful solutions -- products, content, and services -- that make it
easier for publishers and advertisers to reach engaged audiences in
Partnerships with CNN, Cox Television, Hearst-Argyle Television,
McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek
Stations among others contribute to our reach and success. In May 2008, the
IB Local Network is comprised of over 47.7MM unique visitors and ranked
42nd according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York,
Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of
the IB community is committed to innovating for the next era of the
Internet. For more information, visit http://www.ibsys.com.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
This release was issued through eReleases(TM). For more information,
SOURCE Internet Broadcasting