SAINT PAUL, Minn., June 16 /PRNewswire/ -- Internet Broadcasting, the
leading local Internet solution provider for broadcast publishers and local
advertisers, announced today the appointment of former AOL executive Luke
Edson as Chief Revenue Officer.
Luke Edson will oversee all of Internet Broadcasting's revenue
generating activities, including national advertising sales, business
development, revenue strategy and advertising systems. Luke will be based
out of New York and will report directly to David Lebow, the Company's
President and Chief Executive Officer.
"I'm delighted to have Luke Edson join the team as our revenue leader,"
said David Lebow, President and CEO of Internet Broadcasting. "Luke's
industry expertise and record of increasing revenue will be a tremendous
asset to our company and to our partners. With the addition of Luke to our
management team, we're adding a strong, energetic leader who will help take
us to the next level in generating revenue. This move will further solidify
IB's leadership as the premier local advertising platform for local and
national advertisers to reach consumers with branded advertising."
"I am very excited to be joining Internet Broadcasting," said Edson.
"The company has an incredible portfolio of assets with significant
opportunities to create new and valuable revenue sources as well as to
deliver innovative advertising solutions for local advertisers."
A seasoned online media executive, Luke has held several senior
positions with AOL over the past 10 years in business development, category
sales, and national sales. He is also an accomplished sales manager running
sales teams in both Dallas and New York. During the course of his 10 year
tenure, Luke completed several major turnarounds, consistently excelled in
a marketplace defined by constant change, and helped to drive significant
growth in AOL's client base and ad revenues. He has a superior command of
business development, advertising sales, ad technology, and all forms of ad
products from display to performance.
About Internet Broadcasting
Established in 1996, IB is a leading local media network that builds
powerful solutions -- products, content, and services -- that make it
easier for publishers and advertisers to reach engaged audiences in
Partnerships with CNN, Cox Television, Hearst-Argyle Television,
McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek
Stations among others contribute to our reach and success. In April 2008,
the IB Local Network is comprised of over 47MM unique visitors and ranked
41 according to the comScore Media Metrix Ad Focus ranking.
Headquartered in St. Paul, MN with additional offices in New York,
Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of
the IB community is committed to innovating for the next era of the
Internet. For more information, visit http://www.ibsys.com.
This release was issued through eReleases(TM). For more information,
FOR FURTHER INFORMATION, PLEASE CONTACT:
Ayme M. Yaiser
VP Strategic Marketing & Communication
SOURCE Internet Broadcasting