PARIS, June 5, 2013 /PRNewswire/ --
Intersec to provide its Loyalty Management Suite to offer real-time contextual offers to its subscribers
Intersec, the leading provider of innovative services platforms for telecom operators, announced today that Mauritel, a subsidiary of Maroc Telecom, has selected Intersec to provide real-time promotions for targeted subscribers based on analysis of actual usage patterns. The solution will enable Mauritel to deliver contextual promotions and services based on their subscribers' actual usage, behavior and preferences.
Intersec's LMS solution provides marketers with analytical functionality to visualize market trends in seconds, design and launch contextual offers while measuring in real-time their effectiveness. The LMS solution can process up to 100,000 events per second on a single server allowing the accurate targeting of users in real-time with new promotions and services. LMS is designed for marketing teams to offer real-time offers matching their subscribers' preferences, profile, location and churn risk score.
Yann Chevalier, CEO at Intersec, said: "In a world now obsessed with Big Data, customer insight has never been more valuable in the Telco sector, particularly on markets with a vast majority of prepaid subscribers such as Mauritania. As a result, Mauritel were looking at new ways to collect and analyse the data of their subscribers, and use this to build a valuable profile of the individual, their preferences, habits and lifestyle. We answer operator's needs when it comes to real-time customer knowledge enrichment, event-driven marketing and multi-channel engagement, and look forward to continuing to build on this successful relationship with Mauritel."
Intersec is the leading software vendor enabling telecom operators to derive value from their network big data and to facilitate services innovation. Through its disruptive technology, Intersec solutions empower MNOs with real-time customer value management, mass scale LBS monetization and augmented messaging profitability. Acclaimed by 60+ MNOs, Intersec technology enhances the experience of several hundred million subscribers worldwide and manages over a billion of smart events day after day.
éclat Marketing for Intersec
Kim Smith/Dave Wedderburn