CHICAGO, Dec. 4 /PRNewswire/ -- Leyla Arsan, Partner at Lotus Marketing Services, a marketing shop that provides integrated services for small to mid-sized companies; professional services firms, medical and finance clients. Lotus Marketing Services specializes in event marketing, social media, traditional and non-traditional public relations and design.

Leyla Arsan met Ted Rubin, Chief Marketing Officer for e.l.f. Cosmetics, at BlogWorld Expo, a new media conference, during the "speed networking" round. Arsan later interviewed Ted Rubin for her blog Sunday Morning Soliloquy.

This blog post gets into a little bit of Ted's background, his career prior to e.l.f Cosmetics. But the post concentrates mostly on how e.l.f., a beauty destination site, does not have a traditional marketing budget but uses social media marketing, online marketing and promotions to gain exposure in the marketplace.

e.l.f. Cosmetics has had some big wins partnering with big brands such as Virgin Mobile, Conde Nast and Hearst without a big ad spend. The e.l.f. advantage is that e.l.f. allows women to spoil themselves without going broke and that is attractive to partners.

The article further details e.l.f.'s demographics, the reach of their social media campaign and their grass roots efforts. In 2009, e.l.f. introduced Make Up At Home parties with mommy bloggers. e.l.f. partnered with Allure Magazine and SheSpeaks, a word of mouth agency, to organize the Make Up At Home parties. Female bloggers organize Make Up parties at their homes and receive media attention for the events. Due to the success of the Make Up At Home parties, e.l.f. is continuing the events in 2010.

Arsan itemizes the social media outlets where e.l.f. has a presence and outlines some statistics. The interview ends with Ted Rubin disclosing who they use for their affiliate marketing efforts and why, along with some current promotions that the e.l.f. site is running.

Leyla Arsan is a Partner at Lotus Marketing Services and has been blogging since 2004. She currently writes a personal blog, www.sundaymorningsoliloquy.com, a lifestyle blog where she discusses pop culture, details life as a marketer in Chicago, social media strategy and interviews small business owners and their marketing practices. She also writes a travel blog www.artuntravel.com/blog.

For more on this post see: Sunday Morning Soliloquy

http://www.sundaymorningsoliloquy.com/2009/11/interview-with-ted-rubin-from-elf.html

SOURCE Sunday Morning Soliloquy

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