Intimate Apparel E-tailers Form Global Alliance; U.S.-based Bare Necessities to Partner With U.K-based

Aug 14, 2000, 01:00 ET from Bare Necessities

    NEWARK, N.J., Aug. 14 /PRNewswire/ -- Bare Necessities, a leading
 U.S.-based Internet retailer of women's intimate apparel, announced today that
 it has formed a strategic alliance with Easyshop, a leading European Internet
 retailer of intimate apparel and hosiery.
     This alliance will enable each company to offer its products and services
 to a wider range of customers, especially customers who live in areas not
 currently served by each other's websites.  Bare Necessities, through its
 Internet store at, ships to the United States,
 Puerto Rico, APOs and FPOs, while Easyshop, at,
 services customers in the UK and Europe.
     "This alliance is great news for our European customers and for Easyshop's
 U.S.-based customers," said Noah Wrubel, CEO of Bare Necessities.  "Working
 with Easyshop will enable us to quickly provide benefits to our European
 customers, and vice-versa."
     "The deal with Bare Necessities is great for our US-based customers and
 together we can work towards our goals of serving all customers worldwide,"
 said Michael Ross, CEO of Easyshop.
     Easyshop had recently completed an acquisition of another U.S.-based
 Internet retailer of intimate apparel,
     Beginning today, the two e-tailers will offer their customers access to an
 increased selection of intimate apparel in the U.S. and European markets.
 Bare Necessities and Easyshop will continue to explore opportunities to
 provide additional benefits to their customers.
     Founded in 1967, Bare Necessities is one of the premier retailers for
 women's brand name intimate apparel.  Bare Necessities launched its Internet
 store at in 1998, and now sells over 250 styles of
 bras, panties and sleepwear from over 30 leading manufacturers.  Based in
 Newark, NJ, Bare Necessities also operates five retail stores in the
     Additional information on Bare Necessities, is available on the Internet
 at, by sending email to, or by calling (973) 621-6211 x5014.
     ABOUT EASYSHOP: is among the leading Internet retailers of intimate apparel
 and underwear in Europe.  Established by entrepreneurs Daniel Nabbaro and
 Michael Ross, Easyshop has been trading since June 1999 and offers intimate
 apparel, hosiery, and men's underwear from over 70 leading manufacturers.
 Easyshop is based in the United Kingdom, and offers its products, gift
 services, and free shipping to customers throughout Europe.
     For additional  information on, please contact Ben
 Hewitt at BHC, t: 020-7405-4041, e:

SOURCE Bare Necessities