Introducing 1-800-FREE411: First Nationwide Free Telephone Directory Assistance Service

Six Billion Paid Calls Made by Consumers This Year to Telephone Directory

Assistance Can Now Be FREE Through Jingle Network's 1-800-Free411 Service

Sep 20, 2005, 01:00 ET from

    HUNTINGTON BEACH, Calif., Sept. 20 /PRNewswire/ -- 1-800-FREE411, the
 first free nationwide consumer telephone directory assistance service, was
 announced today by Jingle Networks, Inc., at the DEMOfall 2005 Conference, the
 premier leading industry forum for launching new and innovative technology
     In a move to reshape the 411 marketplace, the new 1-800-FREE411 service
 introduces a pay per call advertising model which allows businesses to acquire
 new customers over the phone cost effectively with little or no risk.  The
 1-800-FREE411 service provides value for both consumers and businesses:
 consumers get free directory assistance, saving them from $0.75 to $3.49 per
 call and businesses only pay when interested customers contact them via the
 phone by responding to special offers which they hear targeted to their
 specific lookup request.
     Over 35,000 leading local and national merchants and service providers are
 already advertising on the service, including 1-800-FLOWERS.COM, Rescue
 Rooter, Entertainment Book, ServiceMagic (an IAC/InterActiveCorp Company),
 Carlson Wagonlit Travel, Terminix and more.
     "1-800-FREE411 is an exciting, and logical, place for ServiceMagic to
 reach consumers seeking to hire prescreened and customer-rated residential
 contractors," said Craig Smith, Vice President of Business Development at  "The service allows us to reach consumers at the exact time
 they are making a purchase decision and we only get charged when our phone
     "Our research indicates there's a tremendous appetite for calls at the
 local level," said Greg Sterling, head of the Interactive Local Media program
 for The Kelsey Group. "We also believe that calls will eventually be a near-
 ubiquitous offering in the small business market."
     According to the Kelsey Group, 71% of small businesses prefer to pay for
 leads via the telephone versus clicks to their Website.  The Pierz Group
 estimates that over 6 billion paid calls will be made to telephone directory
 assistance (411) in 2005 alone, which means that 1-800-FREE411 could save
 American consumers up to $8 billion a year.
     "1-800-FREE411 does for the telephone what Google does for the Internet,"
 said Chris Shipley, executive producer of the DEMO Conferences. "The
 1-800-FREE411 service, which has been chosen out of hundreds of technologies
 to present at DEMOfall marries telephone directory search with the same
 performance based advertising that has been perfected online.  Best of all,
 advertisers don't even need a website in order to participate."
     Jingle Networks is a venture backed startup which was founded by veteran
 advertising and technology executives who have pioneered some of the most
 innovative and successful advertising solutions in online media.
     About Jingle Networks
     Jingle Networks' 1-800-FREE411 service revolutionizes the 411 (directory
 assistance) marketplace by offering consumers a FREE alternative to the high
 cost service provided by traditional carriers.  In addition, FREE411.COM on
 the Internet provides consumers with an easy to use Web-based destination for
 telephone number lookups. National and local merchants sponsor this service
 with a 10-second audio advertisement about their services, which are played to
 consumers they make a 411 request for a business in their yellow pages
 category. For more information, visit: .
     About DEMOfall 2005
     The annual DEMO conferences focus on emerging technologies and new
 products, which are hand-selected from across the spectrum of the technology
 marketplace. The DEMO conferences have earned their reputation for
 consistently identifying tomorrow's cutting-edge technologies and have served
 as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S.
 Robotics, helping them to secure venture funding, establish critical business
 relationships, and influence early adopters. Each DEMO conference features
 approximately 70 new companies, products and technologies. For more
 information on the DEMO conferences, visit: .
     NOTE:  Jingle Networks and FREE411 are trademarks of Jingle Networks, Inc.
 ServiceMagic is an operating business of IAC/InterActiveCorp.