SOMERVILLE, Mass., March 15, 2016 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced the availability of Evergage SmartSearch™ and Evergage SmartSort™ to improve the customer experience, aid in product and content discovery, and promote the most relevant results for each individual visitor in real time.
Marketers can begin using the new search and sort capabilities immediately. They are now offered as standard features of Evergage Recommend™, and empower marketers to use their existing algorithms/personalization "recipes" set up in Evergage Recommend or create new ones to enrich the existing website experience for visitors. The capabilities work as follows:
- Evergage SmartSearch – When visitors begin typing a term into a website's existing search bar, auto-suggested product images and details will appear. The products shown can be based on current session interests, past purchases, brand affinities, price range preferences and more. For example, a shopper with a known affinity for dresses and a price point under $100 will see items that match those criteria more prominently displayed and suggested in a drop-down bar.
- Evergage SmartSort – After searching for an item or going to a category page or listing, visitors will see products or articles organized and prioritized by relevance according to their individual preferences and intent. For instance, a shopper looking for gardening products will see items related to past purchases, their geography and within their preferred price range featured first. However, visitors will still also have the option to sort in ways the site natively supports, such as by price, size, style or other variables.
With both Evergage SmartSearch and Evergage SmartSort, marketers can build, deploy and test different recipes against one another to ensure performance optimization. The solutions also offer complete attribution reporting, enabling marketers to measure true click-to-purchase conversion value.
"We're excited to announce the immediate availability of Evergage SmartSearch and Evergage SmartSort, which deliver a more relevant shopping or browsing experience to each visitor, and improve product and content discovery," said Karl Wirth, CEO and co-founder of Evergage. "To provide helpful and effective recommendations, we strongly believe that you need to weave together disparate sources of information, as well as machine learning and predictive intelligence capabilities. Doing this, and with the additional capabilities announced today, we're thrilled to offer personal shopper-like experiences and 1:1 recommendations that make every visit truly one of a kind."
Combining the power of deep behavioral tracking with multi-layered machine learning algorithms, the new functionality fits together with Evergage SmartHistory™, another component of Evergage Recommend that enables visitors to see recently viewed items ordered according to their level of interest and engagement. Together, these features empower marketers to ensure that a visitor always sees those items – whether it be a product or piece of content – that are most relevant to their current browsing session. Evergage SmartHistory, Evergage SmartSearch and Evergage SmartSort are complementary features that together fuel powerful and easy product and content discovery across digital properties.
"Given our rapid inventory turnover, it's important that we provide our shoppers with an enjoyable, efficient and personalized experience – making it easy for them to find and select the items they want, on their device at hand," said Catherine Bassett, senior product manager at Rue La La, a leading e-commerce destination connecting world-class brands with the next-generation shopper. "We've had great success with Evergage Recommend, increasing conversions by up to 15% across multiple campaigns, and we look forward to implementing the new personalized search and sort capabilities. By enabling visitors to instantly find the items that are most relevant to them – based on their interests and our available inventory – we can deliver even more helpful and engaging shopping interactions."
To schedule a demo of the new Evergage SmartSearch and Evergage SmartSort functionality, please visit: http://www.evergage.com/demo/.
Evergage's cloud-based platform delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener's Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Zumiez. Evergage empowers marketers to increase engagement and conversions of visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. Evergage is a 2015 Best in Biz Awards, Golden Bridge Awards and The Stevie American Business Awards winner, an MITX What's Next Award winner and a two-time BostInno "50 on Fire" finalist. For more information, visit http://evergage.com or contact the company at firstname.lastname@example.org or 1-888-310-0589.
Phone: +1 781-418-2416