NEW YORK, April 20, 2016 /PRNewswire/ -- Alfa Development, one of Manhattan's leading real estate companies, will be opening its first boutique hotel project, HGU New York. Alfa Development has invested $18 million in renovations of HGU New York, located in the NoMad District at 34 East 32nd Street. The hotel will manifest the city's history through its original architecture, curated art programming and multifaceted eclectic design.
The hotel lobby preserves the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne. To inject a modern New York sensibility to the property, Alfa Development has enlisted hospitality designer Peter Guzy of Asfour Guzy Architects as well as DD Allen of Pierce Allen Design. The fusion of these two visions is a mindfully designed and eco-conscious hotel, where guests enjoy in the ambiance of communal spaces. Alfa Development brings a sensibility in design and modern infrastructure to hospitality, including a state of the art HVAC system decreasing the carbon footprint by 50%.
"We look forward to introducing our motto, history, architecture, and sustainability on a human scale into one of the world's most robust hotel markets," adds Michael Namer, CEO of Alfa Development. "While the renovation brings new life to this landmark hotel, we are preserving the historic elements to what we believe the hotel would have offered, providing guests with an experience grounded in a century-long New York point of view."
HGU New York has also partnered with Gallery 151, a premier contemporary art gallery based in lower Manhattan. The curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City's emerging artists and feature icons such as Fab 5 Freddy and Liz Markus, among many others.
Highlighting a residential style of living, the entryway to guest rooms serves as a place to decompress, with soft tones creating a serene atmosphere, while wood cabinets and furniture are complimented by hand-woven patchwork Turkish rugs and plush velvet headboards. Luxury 300-thread count Frette bedding, bath and beauty products from C.O. Bigelow Apothecaries, 24-hour room service and complimentary high speed Wi-Fi, and iPad minis for in room use are just some of the amenities available to guests.
HGU New York's lounge aptly called 1905 is complete with a fireplace from the building's original structure. 1905 will serve as the perfect place for meetings and events, offering guests the opportunity to enjoy live entertainment, intimate recording artist sessions, Q&A series, and private film screenings.
The ten-story hotel will feature 90 well-appointed guest rooms, ranging from a Standard Queen to King Suite. Room rates will start from $329 and reservations can be made at www.hgunyc.com, or by calling 212.779.3432.
About HGU New York
Alfa Development's first hotel property, HGU New York, is situated in New York City's coveted NoMad district. The 90-room boutique hotel offers guests a truly authentic experience of New York City showcasing the history of the 1905 Beaux-Arts foundation, complimented by contemporary art and modern renovations and amenities. Located at 34 East 32nd Street between Park and Madison Avenues, the property is set to open June 2016. For additional information, please visit www.hgunyc.com, or call 212.779.3432.
About Alfa Development
Always mindful of how their buildings will become part of the fabric of their community, Alfa Development's guiding principle is best articulated by the theme line: "History, architecture, and sustainability on a human scale." With an aesthetic attuned to the unique harmonies of each neighborhood, their buildings combine architecturally contextual exteriors with fine appointed modern interiors. Alfa Development has produced close to a billion dollars of luxury residential condominium and developments—all in downtown Manhattan. In 2007, the company launched its commitment to sustainability with their Green Collection of Sustainable Properties, all targeted for LEED-Gold certification. Alfa Development has now established an expertise in green building and continues to follow their mission of creating more sustainable living experiences in all of their future projects. Michael Namer, Founder and CEO of Alfa Development, has been developing real estate in downtown New York for the last 36 years. As the founder, principal, and Managing Member of Alfa Development, Michael brings his attention to detail, construction expertise, and hands-on approach to real estate development to every project.
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SOURCE Alfa Development