Introducing Hothouse Beauties, a magical world of scent created by artists Isabel and Ruben Toledo available exclusively at Lane Bryant

Aug 10, 2015, 09:00 ET from Lane Bryant

NEW YORK, Aug. 10, 2015 /PRNewswire/ -- The Story
In a world of sameness, designers Isabel and Ruben Toledo have envisioned a place where artistry meets joy of life, culminated in an olfactive journey that is effervescent, romantic, and remarkably timeless. This vision comes to life with their creation of a magical world of scent led by botanical characters Kuba Rose and Crystal Honey, hothouse beauties with a story to tell. The Hothouse Beauties exude love, couture, art and joy of life; fundamental values to the Toledos.  These deeply personal fragrances are joyful, vibrant expressions, and a true declaration of the lasting love Isabel and Ruben have for each other. 

Isabel Toledo says, "Creating fragrance felt like a natural progression. It's an extension of your wardrobe; the starting point for dressing a mood, and a lingering reminder of your presence. Ruben and I felt strongly that we wait until we were truly ready to follow our noses with a concept we loved. Partnering with Lane Bryant allowed us to create an experience that is deeply personal and quite different from everything else in the market, as well as access to the uniquely loyal and diverse customer that so inspires my work. I believe the joy of living is most felt when it is shared."

The Partnership
The Toledos were proud to partner with Lane Bryant, a brand that is changing the retail landscape by offering customers access to a new level of quality and sophisticated design. Marking a series of firsts, Hothouse Beauties is both the Toledos and Lane Bryant's first foray into the world of designer fragrance and, it follows the debut of the Isabel Toledo for Lane Bryant fashion collection, the first ever designer collaboration for Lane Bryant. This trail-blazing, inaugural fashion collection was not only a revolutionary moment for the brand, but for the women's fashion industry at large, as this marks the first time a her size retailer has brought runway-inspired fashion to this customer. The success of this partnership set a precedent for the retailer, and is indicative of the beginning of a series of game-changing and meaningful collections for the brand. Isabel and Ruben felt strongly about launching their fragrances with a retailer who understands their design concept and has been so supportive of their creative vision.

Lane Bryant's CEO Linda Heasley says, "We are thrilled to work with Isabel and Ruben Toledo on the first ever fragrance collaboration for Lane Bryant. We already know our existing customer is drawn to the Toledos' approach to artistry and design and hope this venture opens the door to more women experiencing the brand for the first time."  

The Fragrances
Imagined by the Toledos, and developed with world renowned Swiss fragrance house, Givaudan the scents are categorized as a floral, fruity gourmand (Kuba Rose) and a floral, fruity musk (Crystal Honey). Both teams worked closely to create a scent for the woman who understands the power of inner beauty and the attraction of love in all its expressions. She welcomes the opportunity to indulge.

Kuba Rose is all about mystique, she captures the heart, intimate and passionate with a rare depth of character, reminiscent of a walk through the magical gardens and courtyards of Cuba.

Top Notes
Italian bergamot, red grapefruit, red currant, and boysenberry.

Heart
Sheer rose, jasmine, peony, tuberose and gardenia.

Base
Vanilla bean, warm musk, exotic sandalwood and patchouli.

Crystal Honey represents the joy of life. She inspires play, is carefree and flirtatious. She's an independent spirit that lives fully in the moment.

Top Notes
Pink grapefruit, green Italian mandarin, pear nectar, green apple, and white starfruit.

Heart
Dewberry, juicy raspberry, pink jasmine, apple blossom, and mountain magnolia.

Base
Warm musk, cedarwood, liquid amber and sandalwood.

The Packaging and Bottle
Capturing Isabel's couturier talents and Ruben's artisanal flare, each fragrance box was designed using the "inside out" approach to craftsmanship, a hallmark of the Toledo's work.  From the bottle, produced by glassmaker Pochet, formed from the highest quality Parisian glass, to its shape, inspired by the 100-year-old skylight in the couple's studio, to Ruben's hand drawn illustrations on the packaging, an exquisite attention to detail brings the Hothouse Beauties to life.

Boris Zivkovic, President, Pochet of America says, "For Pochet, the opportunity to work on the new Isabel Toledo Women's fragrance line embodies our unique blend of French artisanal glass making heritage combined with innovative and modern techniques to support the artistic creativity and quality of Ruben and Isabel Toledo's original design."

The Products
2.5 fl. oz. eau de parfum spray: $52.50 each  
.33 oz rollerball: $16.50 each

Hot House Beauties by Isabel and Ruben Toledo will be available at Lane Bryant stores in September 2015.

#hothousebeauties

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

About Isabel and Ruben Toledo: ISABEL TOLEDO ENT INC. was launched in 1984 by newlyweds Ruben and Isabel Toledo. By 1991 they were participating in both New York and Paris Fashion Week. The Toledo's mounted their first exhibition at The Museum at FIT in 1997 titled Toledo Toledo – A Marriage of Art and Fashion, accompanied by a book by the same name. In 2005 the Toledo studio received The Cooper Hewitt National Design Award for their work in fashion. The same year Isabel Toledo received the prestigious Couture Council Award for Artistry in Fashion. The husband and wife collaborative work was once again the subject of both an exhibition and a Yale University Press publication titled "Fashion From the Inside Out" in 2009. In a moment of great significance, Isabel Toledo became a household name when first lady Michelle Obama wore Toledo's iconic Lemon Grass  lace ensemble to the historic presidential inauguration ceremony of her husband Barack Obama. The company IS celebrating its 30 year anniversary as an independent design house which has always produced   and  sold  everything with an Isabel Toledo label at their midtown studio headquarters in Manhattan's Tin Pan Alley.

Photo - http://photos.prnewswire.com/prnh/20150806/256691 Photo - http://photos.prnewswire.com/prnh/20150806/256692

SOURCE Lane Bryant



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