Iomega Announces New 'Camo' Model in Award-Winning eGo(TM) Portable Hard Drive Line

Bold Camouflage Patterned eGo Drive Delivers 250 Gigabytes of On-The-Go


May 07, 2008, 01:00 ET from Iomega Corporation

    SAN DIEGO, May 7 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:  
 IOM), a global leader in data storage and protection, today announced the
 worldwide introduction of the new Iomega(R) eGo(TM) USB 2.0 Camo Portable
 Hard Drive, a camouflaged patterned addition to Iomega's award-winning line
 of stylish and sturdy portable hard drives.
     Iomega's Latest eGo Portable Hard Drive
     Whether you're someone with an adventuresome style and spirit, an avid
 participant in tough travel environments, or just want to be different from
 the crowd, the new Iomega eGo Camo Portable Hard Drive is a fast and fun
 notebook hard drive that delivers on form and function. Iomega's new eGo
 Camo Drive has a curved chassis covered by a woodland camouflage pattern
 that also comes with a black Iomega Power Grip band that not only looks
 cool but also provides extra durability.
     The new eGo Camo Portable Hard Drive also packs a lot of storage
 capability -- the 250GB* 2.5-inch drive is USB-powered for simple operation
 (no power supply required), and it comes with EMC(R) Retrospect(R) HD
 software for automatic backups, scheduled backups, or on-demand backups.
 With Iomega's new 250GB eGo Camo Portable Hard Drive, users can carry up to
 1,000,000 photos, over 4,625 hours of music or 375 hours of video** with
 confidence and a look that no other portable hard drive offers today.
     Iomega's patented DropGuard(TM) technology protects the eGo drive from
 accidental damage caused by drops of up to 51 inches (129 cms), compared to
 portable hard drives from other manufacturers that claim drops of less than
 40 inches. With the new Power Grip band on the eGo Camo Drive, this eGo
 portable hard drive can handle drops of up to 60 inches (152 cms), a real
 benefit and advantage for adventurous users.
     "Unlike mundane, run-of-the-mill looking branded portable hard drives,
 Iomega's eGo Portable Hard Drive line features a palette of bright colors
 that knocks the socks off anything else in the market," said Ralf San Jose,
 global product manager for HDD products, Iomega Corporation. "With the new
 eGo Camo Portable Hard Drive, Iomega adds a style of adventure and intrigue
 to the eGo color kaleidoscope. No self-respecting 'camo' lover will be
 without it. Expect to see more exciting additions like the new Camo to the
 Iomega eGo drive line in the future."
     Iomega's new eGo Camo Portable Hard Drive is compatible with Windows
 Vista (all versions), Windows 2000, Professional/XP Home/XP Professional/XP
 Professional x64, and with Mac OS X 10.1.5 or above. A USB 2.0 host
 connection is required for USB 2.0 speeds.
     Price and Availability
     The new Iomega(R) 250GB eGo(TM) Camo Portable Hard Drive USB 2.0 is now
 available worldwide for $149.95. (Pricing is estimated U.S. retail.) The
 product is available from online retailers, VARs, resellers and select
 retailers, as well as at
     About Iomega
     Iomega Corporation, headquartered in San Diego, is a worldwide leader
 in innovative storage and network security solutions for small and
 mid-sized businesses, consumers and others. The Company has sold more than
 400 million digital storage drives and disks since its inception in 1980.
 Today, Iomega's product portfolio includes industry leading network
 attached storage products, external hard drives, and our award-winning
 removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
 Iomega's managed security services, available in the U.S. and select
 markets in Europe, provides enterprise quality perimeter security and
 secure remote network access for SMBs, which help protect small enterprises
 from data theft and liability. To learn about all of Iomega's digital
 storage products and managed services solutions, please go to the Web at Resellers can visit Iomega at
     NOTE: The statements contained in this release regarding development,
 production and distribution of the Iomega(R) eGo(TM) USB 2.0 Camo Portable
 Hard Drive, anticipated product pricing and availability, expected product
 performance and specifications, future applications for the new product and
 all other statements that are not purely historical, are forward-looking
 statements within the meaning of the Private Securities Litigation Reform
 Act of 1995. All such forward-looking statements are based upon information
 available to Iomega as of the date hereof, and Iomega disclaims any
 intention or obligation to update any such forward-looking statements.
 Actual results could differ materially from current expectations. Factors
 that could cause or contribute to such differences include, but are not
 limited to, the successful completion of product development and testing,
 market acceptance of, and demand for, the Iomega product, any difficulties
 encountered in ramping up production or other manufacturing issues,
 including component availability and pricing, co-development, production,
 and distribution issues, product pricing and conformity to specifications,
 dependence upon third party suppliers, competition, intellectual property
 rights and other risks and uncertainties identified in the reports filed
 from time to time by Iomega with the U.S. Securities and Exchange
 Commission, including Iomega's Annual Report on Form 10-K for the year
 ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q.
* 1 GB = 1,000,000,000 bytes. ** 4 photos/MB - highly compressed 3-megapixel JPG photos; 1.1 min/MB - 128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2 (720 x 480). Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, REV, eGo, StorCenter and OfficeScreen are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188

SOURCE Iomega Corporation