Software Helps Businesspeople Visualize and Experience What It's Like To Use New Applications Before They're Coded

EL SEGUNDO, Calif., Oct. 25, 2011 /PRNewswire/ -- In a further expansion of its efforts to help businesses quickly create software and mobile apps that work right the first time, iRise® announced today that it has earned Canadian patent 2704252 for its interactive graphical software modeling technology.  The patent is one of several protecting iRise's unique platform that enables users to create prototype apps that look and act like just like the final versions of finished programs.

The iRise platform empowers business analysts, product managers and user experience professionals to quickly assemble working prototypes and previews of business software—including iPhone and iPad apps—in real time, without coding.  Similar to computer-aided design (CAD) tools for physical products, iRise simulations are working models—visual blueprints—for complex business applications. Users can actually use the simulation the way they'll use the final version, eliminating the painful surprises and expensive rework that's needed when near-final versions of software projects are reviewed for the first time.  

"We often see client business meetings where one person draws the user interface, someone else models the business logic, and yet another sets up sample data," says Maurice Martin, iRise's president, COO and founder.  "While they're doing that, requirements and feedback can be captured and associated with the visualization, eliminating the need for traditional, long-winded written specifications.  They all come out of one meeting knowing what they're going to build and what it has to do."

Using iRise, businesses can eliminate the costs and delays that come with having to "go back to the drawing board."  Once everyone on a project has used a prototype—and agrees how the application should work and what it will look like—iRise can also be used to help produce the HTML code that creates the screens and apps.

Martin stated that the effect on organizations' software capabilities is often stunning.  "Once participants experience this new, lightning-fast way of defining software, they never want to flip through reams of printed documents again," he said.

In 2007, iRise announced its first patent, which covers the use of a graphical, drag-and-drop interface to allow non-technical users to define functionally rich simulations - without resorting to software code to generate them.  The iRise patent portfolio is expected to grow even further with additional patent applications currently under review by the U.S. PTO, the European Patent Office and the Canadian Intellectual Property Office.

For more information on iRise patents, go to http://www.irise.com/patent/index.php.

Enterprise Visualization - Accelerate Business Transformation

With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets, which can use iRise to:

• get to market up to twice as fast;
• eliminate 30% of project cost;
• ensure the success of global sourcing strategies; and,
• dramatically improve quality and customer experience.

About iRise

iRise is the world's leading provider of enterprise visualization software for business applications. Visualization has become a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to interact with and fully experience applications before they are built. Companies of all sizes like General Motors, UPS, FedEx, Haworth, Manpower, M.D. Anderson Cancer Center, and hundreds of others use iRise to "test drive" their applications before building, which accelerates time to market, improves customer experience, and drives cost down. At iRise, we believe that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America and in London.

iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.

SOURCE iRise

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