Is Secretary's Day Passe?

Apr 14, 2008, 01:00 ET from Cookies by Design

    PLANO, Texas, April 14 /PRNewswire/ -- In most corporate settings long
 gone are the days of dictation taking, coffee fetching, and attendance to
 the clerical needs of management. Executives fire off their own e-mail,
 dare not ask for coffee and have, in many cases, replaced the personal
 secretary for the personal computer.
     While retailers struggle with terminology and waver between Secretary's
 Day and Administrative Assistant's Day, with 190 shoppes that specialize in
 artfully presented cookie gifts, Cookies by Design(R) has decided to shift
 their focus and encourage the recognition of the entire staff. Is this a
 new trend? Hard to say, but why draw the line on gratitude.
     Today's administrative assistant is likely to wear many hats and to
 carry a title befitting that multi-task. The contemporary admin person is
 likely an entry-level specialist who has been assigned the duty of routine
 tasks while being groomed to assume more and more responsibility and
     This year Cookies by Design(R) has decided to offer its biggest
 incentives to employers who think big. National promotions will focus on
 the entire staff, while many individual shoppes have created local
 incentives aimed at recognizing the efforts of entire organizations. While
 most of the products offered still are aimed at traditionally recognized
 staff members during the week of April 20-26, the customization and
 personalization that are the hallmark of these hand-decorated treats can be
 modified to reflect any sentiment, celebration or recognition.
     About Cookies by Design(R)
     Cookies by Design(R) created the world's first cookie bouquet almost 25
 years ago and continues to provide customers with creative gifts of
 hand-decorated cookies and gourmet cookies in a variety of shapes and sizes
 for every occasion. Today, there are 190 shoppes in 42 states. For more,
 visit Cookies by Design is ranked in the
 top 500 franchise concepts by Entrepreneur Magazine.
For further information, please contact: Darci Vohs, National Marketing Coordinator Cookies by Design(R) 972.398.9536 x. 104

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