NEW YORK, April 4, 2013 /PRNewswire/ -- As Wall Street digests the guidelines released by the SEC on how public companies can use social media as a disclosure mechanism, Jeff Corbin, CEO of KCSA Strategic Communications and author of "Investor Relations: The Art of Communicating Value", has been closely following this issue and been in touch with the SEC regarding its policy making efforts.
These guidelines were released in response to Netflix's CEO revealing what may have been material company information via Facebook in December 2012, which sparked an SEC probe and prompted questioning on how public companies may use social media for disclosure.
In his blog post, Mr. Corbin suggests the public companies keep in mind the following best practices to ensure compliance with Reg FD when using social media:
- Indicate each of the means by which it intends to communicate in its most recent Form 10-K
- For the dissemination of any material piece of information, file a Form 8-K and post material information to the investor section of its corporate website
- Be consistent and utilize all of the social media channels so indicated in its Form 10-K
To read more on this, see Mr. Corbin's blog: bit.ly/10xaUvm
About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, visit www.kcsa.com.
SOURCE KCSA Strategic Communications