Cellufun's "Beach Party" Social Game Brings Summer Fun to Mobile

NEW YORK, Aug. 6 /PRNewswire/ -- Is the girl next to you a strutting virtual beach babe on your mobile? Cellufun (m.Cellufun.com), the mobile social gaming community known as "The World's Mobile Playground," announced today the release of their summer suite of social games, collectively called "Beach Party." Hundreds of thousands of women and men are becoming virtual beach babes and surf studs over night as they play each of Beach Party's mini-games: Strut Your Stuff, Sand Castles, and Beach Combing.

Strut Your Stuff is a contest to determine who has Cellufun's hottest avatar, in which women and men dress up their online personas in sexy beachwear with coordinating jewelry and accessories. Then, other users on Cellufun vote for their favorites as "Hot" or "Not." The hottest beach "babes" and "hunks" are tracked on dynamic leader boards, and Cellufun will crown winners at the end of the summer.

One of the current leaders is Samantha Whipple, who plays Cellufun a few hours each day on her BlackBerry(R) Curve from Verizon. Samantha, a 25-year old stay-at-home mom in California, has an avatar known as Sammy21Seal (http://m.cellufun.com/p/sammy21seal) and has purchased bathing suits and other virtual goods totaling over 5000 FunCoins, or about $50.00, in the last two months. "I really like the strutting part of Beach Party," she said. "It's very social, you get to see what other people are wearing, and it makes you feel good to see that other people like what you're wearing also."

The object of the next Beach Party mini game, Sand Castles, is to build the biggest castle on the beach. To do this, users need to enlist the help of other friends on Cellufun to build sections of their castles. But, users must watch out, would-be bullies are waiting to ruthlessly kick over sections of their sand castles, meaning users have to start from scratch. Savvy players will hire security guards to protect their castles and keep the bullies at bay.

Finally, in Beach Combing, virtual treasure hunters recruit their friends to help find buried treasure on the beach. Winners get trophies and virtual prizes for all their hard work sifting through sand.

"The volume of clicks and number of personal blog entries from real Cellufun members playing Beach Party speak to a high interest in this type of game on mobile. It is designed to be fun, sexy, and simple so that anyone can play it with their friends on any phone with a data plan," said Neil Edwards, CEO of Cellufun, "More than fifty percent of Cellufun's members come 'off deck' through operators like AT&T and Sprint, where you can't even find Beach Party or Cellufun in the carriers' game catalogs. We continue to be amazed that Cellufun sees viral growth because our members spread the word to their friends who join them in games like Beach Party."

Beach Party is available in 10 languages and can be played on any phone with a data plan. Over 7 million unique monthly mobile visitors choose to spend their personal time on Cellufun, where users play social games, connect with friends, and shop for virtual goods every day.

About Cellufun

New York-based Cellufun is a mobile community where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies such as Verizon Wireless, MetroPCS, Virgin Mobile, AOL, and USA Today to deliver branded entertainment and custom-designed mobile marketing solutions. With over 200 million monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen."

    Cellufun
    Contact: Keith Katz
    48 Wall Street, 29th Floor
    New York, NY 10005
    Telephone: 212-385-2255
    www.cellufun.com


    Rubenstein Public Relations
    Contact: Talia Mann, Joel Mazmanian
    Telephone: 212-843-9341, 212-843-8295
    Email: pr@cellufun.com

SOURCE Cellufun

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