NEW YORK, Sept. 6, 2016 /PRNewswire/ --
The information technology (IT) industry deals with the application of computers, computer peripherals and telecommunications equipment to store, retrieve, transmit and maneuver data. It involves computer networking, broadcasting, systems design services and information distribution technologies like television and telephones.
The Americas was the largest geographic market in the information technology market in 2015, accounting for $xx billion or xx% of the global market. This was mainly due to robust demand for services such as software services, cloud services, computer hardware and communication hardware from automobile, manufacturing, finance and professional services companies and individual customers
Asia was the second largest geographic market, accounting for $xx billion or xx% of the global market.
Europe was the third largest geographic market, accounting for $xx billion or xx% of the global market.
The Middle East and Africa accounted for xx% and $xx billion, while Oceania accounted for xx% of the global information technology market.
Global per capita information technology consumption grew from $xx in 2011 to $xx in 2015 at a CAGR of xx% and is expected to grow to $xx in 2019 at a CAGR of xx%. This was due to technology advances focused on mobile technologies, internet of things (IoT), and cloud computing.
Over the past five years, cloud software solutions have been gaining acceptance from companies across all industries. Cloud is a software delivery method where a vendor hosts a software application in a remote server and customers can access it through the internet. Cloud software solutions are widely used in customer relationship management (CRM), HR/payroll, project management and accounting software systems. For example, Hershey's implemented IBM analytics SaaS tool to obtain customer insights and boost sales
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