ITO EN Receives Non-GMO Project Verification for Ready-to-Drink TEAS' TEA™ & Oi Ocha™

NEW YORK, March 7, 2014 /PRNewswire/ -- ITO EN, the world's leading purveyor of green tea announced that their award-winning ready-to-drink, TEAS' TEA™  and Oi Ocha™ have received official verification from the Non-GMO Project, the only independent verification program for GMO avoidance in North America. With official verification seals for eleven unsweetened flavors, this achievement represents ITO EN's commitment to natural and high quality products.

Non-GMO verification products allow consumers to make fully informed decisions and support sustained availability of non-GMO choices.

"We are pleased that our products are in compliance with the Non-GMO Project Standards," says Rona Tison, Sr. Vice President of Corporate Relations. "The rigorous testing process is an assurance to consumers that our products are transparent and clean of any genetically modified organisms(GMO)."

TEAS' TEA™ was created from the Japanese expression Ocha no Naka no Ocha, which simply means "The Tea of ALL Teas!" Thoughtful sourcing and meticulous brewing methods ensure "Only the Purest Tea".  Authentically brewed with whole loose leaf teas, the Unsweetened TEAS' TEA™ and Oi Ocha™ Japan's #1 selling green tea are high in antioxidants and Vitamin C, with zero calories.

The company recently reduced the packaging of their ready-to-drink bottles to 18.7 grams compared to the industry standard of 24 grams. With a lighter gauge bottle and smaller bottle caps, the company is committed to reducing their carbon footprint. Recognized for their environmental initiatives, ITO EN has been awarded for the innovation of eco-friendly products and recycling of their tea leaves from their signature tea beverages.

For more information, please visit teastea.com or www.itoen.com.

About ITO EN (North America) INC.

ITO EN(North America) INC., a subsidiary of ITO EN(Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including TEAS' TEA, Oi Ocha, ITO EN Shots and Matcha LOVE, artisanal loose leaf teas and most recently brewed coffee, Jay Street Coffee. For more information, please visit www.itoen.com.

SOURCE ITO EN



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