NEW YORK, Oct. 21 /PRNewswire/ -- The Sharpe Company has chosen Child's
Play Communications as its public relations/marketing communications agency
for the Humphrey's Corner series of children's books, as well as for the
Humphrey's Corner license and licensed products. A major success in the U.K.
where they were launched, Humphrey's Corner books are now available in the
U.S., where licensees include Gund, Henry Holt, C.R. Gibson, Michel & Company
and the Wonderful Wishes Card Company.
Based in New York City, Child's Play Communications specializes in public
relations/marketing communications for products targeted toward kids, tweens,
teens and their moms. Child's Play services include media relations, special
events, cause marketing, sampling, power partnering and strategic counseling.
Child's Play has represented a broad range of companies -- from small
start-ups to global brands such as Hasbro toys, Ragu spaghetti sauce and
Samsonite luggage, among others.
"Child's Play was chosen because of its focus on reaching our key target
audience -- moms," observed Charles Day, president of The Sharpe Company.
The move marks the start of a high-impact marketing communications campaign
for the Humphrey's Corner property.
The Sharpe Company is an entrepreneurial intellectual property management
boutique, serving as a licensing agent and consultant, strategic brand
development manager, and entertainment packager. The core focus of Sharpe's
activities is to bring a truly global perspective to the business of marketing
intellectual properties. The company was founded by Charles Day, known for
creating and building the global licensing and marketing program of Harvey
Entertainment of Los Angeles, and the international expansion of Europe's
largest licensing company, Copyright Promotions, of London. The Sharpe
Company is based in Los Angeles, CA.
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SOURCE Child's Play Communications