It's Child's Play for Humphrey's Corner

The Sharpe Company Chooses Specialty Agency to Launch

Aggressive U.S. Consumer Marketing Campaign for Successful U.K. License

Oct 21, 2002, 01:00 ET from Child's Play Communications

    NEW YORK, Oct. 21 /PRNewswire/ -- The Sharpe Company has chosen Child's
 Play Communications as its public relations/marketing communications agency
 for the Humphrey's Corner series of children's books, as well as for the
 Humphrey's Corner license and licensed products. A major success in the U.K.
 where they were launched, Humphrey's Corner books are now available in the
 U.S., where licensees include Gund, Henry Holt, C.R. Gibson, Michel & Company
 and the Wonderful Wishes Card Company.
     Based in New York City, Child's Play Communications specializes in public
 relations/marketing communications for products targeted toward kids, tweens,
 teens and their moms.  Child's Play services include media relations, special
 events, cause marketing, sampling, power partnering and strategic counseling.
 Child's Play has represented a broad range of companies -- from small
 start-ups to global brands such as Hasbro toys, Ragu spaghetti sauce and
 Samsonite luggage, among others.
     "Child's Play was chosen because of its focus on reaching our key target
 audience -- moms," observed Charles Day, president of The Sharpe Company.
 The move marks the start of a high-impact marketing communications campaign
 for the Humphrey's Corner property.
     The Sharpe Company is an entrepreneurial intellectual property management
 boutique, serving as a licensing agent and consultant, strategic brand
 development manager, and entertainment packager.  The core focus of Sharpe's
 activities is to bring a truly global perspective to the business of marketing
 intellectual properties.  The company was founded by Charles Day, known for
 creating and building the global licensing and marketing program of Harvey
 Entertainment of Los Angeles, and the international expansion of Europe's
 largest licensing company, Copyright Promotions, of London.  The Sharpe
 Company is based in Los Angeles, CA.
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SOURCE Child's Play Communications