It's Child's Play for Humphrey's Corner
The Sharpe Company Chooses Specialty Agency to Launch
Aggressive U.S. Consumer Marketing Campaign for Successful U.K. License
NEW YORK, Oct. 21 /PRNewswire/ -- The Sharpe Company has chosen Child's Play Communications as its public relations/marketing communications agency for the Humphrey's Corner series of children's books, as well as for the Humphrey's Corner license and licensed products. A major success in the U.K. where they were launched, Humphrey's Corner books are now available in the U.S., where licensees include Gund, Henry Holt, C.R. Gibson, Michel & Company and the Wonderful Wishes Card Company. Based in New York City, Child's Play Communications specializes in public relations/marketing communications for products targeted toward kids, tweens, teens and their moms. Child's Play services include media relations, special events, cause marketing, sampling, power partnering and strategic counseling. Child's Play has represented a broad range of companies -- from small start-ups to global brands such as Hasbro toys, Ragu spaghetti sauce and Samsonite luggage, among others. "Child's Play was chosen because of its focus on reaching our key target audience -- moms," observed Charles Day, president of The Sharpe Company. The move marks the start of a high-impact marketing communications campaign for the Humphrey's Corner property. The Sharpe Company is an entrepreneurial intellectual property management boutique, serving as a licensing agent and consultant, strategic brand development manager, and entertainment packager. The core focus of Sharpe's activities is to bring a truly global perspective to the business of marketing intellectual properties. The company was founded by Charles Day, known for creating and building the global licensing and marketing program of Harvey Entertainment of Los Angeles, and the international expansion of Europe's largest licensing company, Copyright Promotions, of London. The Sharpe Company is based in Los Angeles, CA. Make Your Opinion Count - Click Here http://tbutton.prnewswire.com/prn/11690X92326566
SOURCE Child's Play Communications
More by this Source
Are Dads The New Mom?
Oct 24, 2013, 07:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.