Ivanhoé Cambridge launches Rockhill revitalization project

An innovative sustainable redevelopment initiative at the foot of Montreal's Mount Royal

MONTREAL, June 11, 2013 /CNW Telbec/ - Ivanhoé Cambridge is launching a modernization project at Rockhill Apartments, a residential complex at the foot of Mount Royal, in order to transform this iconic urban development into a new prestige address in Montreal. The investment of over $20 million includes numerous upgrades to the buildings and the introduction of a range of "à la carte" services and exclusive activities for residents.

"Forty-five years after its construction, the prestigious Rockhill complex is poised to once again become one of Montreal's most sought-after living environments," said Sylvain Fortier, Executive Vice-President, Residential and Hotels. "This project is a tremendous opportunity to position the property at the leading edge, increase the value of a key asset in our portfolio and help breathe new life into an entire neighbourhood."

Built in 1968 on the northwestern side of Mount Royal, Rockhill Apartments made an immediate impact on the city, with its bold, innovative design. With more than 1,000 units, this six-building complex boasts modern architecture and an outstanding location on the flanks of the mountain and minutes away from the downtown core. It has made a name for itself for its compelling urban lifestyle and as a symbol of success. Rockhill is one of only a handful of apartment complexes of this size in the entire province of Quebec.

Major repositioning
Ivanhoé Cambridge is committed to restoring the vitality and appeal that have been the driving force behind Rockhill's reputation. The project will focus on two aspects: the modernization and redevelopment of the buildings and common areas and the creation of a leisure- and community-oriented lifestyle. Upgrades include eight fully renovated penthouses, stylishly appointed lobbies, Wi-Fi zones and a spacious, light-flooded shopping gallery.

"Rockhill has some extraordinary qualities that very few residential complexes can match," added Sylvain Fortier. "Not to mention a sizeable tenant base that makes it possible for us to offer a wide array of services and a hard-to-beat lineup of activities."

"The Rockhill complex is a striking part of the landscape and heritage of Mount Royal. As such, it warrants special attention to ensure it can play an even greater role in terms of showcasing Mount Royal and the Côte-des-Neiges founders' trail," stated Dinu Bumbaru, Policy Director at Héritage Montreal. "We are pleased to offer our support to Ivanhoé Cambridge in this important undertaking."

The Rockhill redevelopment project is in keeping with the Company's strategy to make long-term investments in its assets to create value and generate optimal returns.

Ivanhoé Cambridge has called upon the talents of Sid Lee Architecture and Sid Lee to develop and implement an architectural approach aimed at revitalizing Rockhill in the apartment market and make better use of the space to strengthen the ties between each of the buildings in the complex and the people who live there.

A website dedicated to the new Rockhill experience has been created and will provide updates on the status of the project: appartementsrockhill.ca.

About Ivanhoé Cambridge
Ivanhoé Cambridge is a world-class real estate company that leverages its high-level expertise in all aspects of real estate including investment, development, asset management, leasing and operations, to deliver an optimal return for its investors. Through its multiple subsidiaries, its assets in more than 20 countries are valued at over Cdn$35 billion as at December 31, 2012. Ivanhoé Cambridge is a real estate subsidiary of the Caisse de dépôt et placement du Québec (lacaisse.com), one of Canada's leading institutional fund managers. For more information, visit ivanhoecambridge.com.

About Sid Lee Architecturewww.sidleearchitecture.com
Sid Lee Architecture merges the talents and skills of lead architects and urban designers Jean Pelland and Martin Leblanc and innovative consumer experience agency Sid Lee. Based in Montreal, the firm has over 30 architects, technicians, designers, managers and administrative employees on staff. The multidisciplinary team has a solid track record in delivering large-scale projects. With an integrated vision of architecture, interior design, brand strategy, an urban approach and the role of staging, the team leverages their know-how and expertise to bring a wide range of multifaceted projects to fruition.

SOURCE Ivanhoé Cambridge

Image with caption: "(CNW Group/Ivanhoé Cambridge)". Image available at: http://photos.newswire.ca/images/download/20130611_C7072_PHOTO_EN_27857.jpg



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