iVillage to Launch Web Search and Targeted Advertising by Yahoo!

Aug 17, 2005, 01:00 ET from iVillage Inc.

    NEW YORK, Aug. 17 /PRNewswire-FirstCall/ -- iVillage Inc. (Nasdaq:   IVIL),
 The Internet For Women(TM), a leading women's media company and the number one
 source for women's content and community online, today announced an exclusive
 distribution agreement with Yahoo! Search Marketing, formerly known as
 Overture Services. The agreement, which goes into effect on September 1, 2005,
 brings Yahoo!'s comprehensive suite of sponsored search, Content Match(TM) and
 Yahoo! Search products to iVillage's 15.5 million unique monthly visitors.
     iVillage will replace its existing Web search listings with results
 generated by Yahoo! Search, enabling iVillage visitors to benefit from access
 to the billions of Web pages in the Yahoo! search index.  The Web search
 results will be accompanied by relevant advertising served by Yahoo! Search
 Marketing, which will deliver highly targeted sponsored search results to
 users searching online as well contextually-relevant Content Match(TM)
 advertising across the iVillage Network. iVillage will share in the revenue
 generated when visitors click on a Yahoo!-served listing.
     Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, "Search and
 contextual advertising are both very important growth areas on the Internet
 and of increasing importance to iVillage.  We are pleased to partner with
 Yahoo! Search Marketing Solutions to provide our visitors with the relevant
 and current information they seek. We are in a great position to expand
 iVillage's brand equity as we look forward to working with partners, such as
 Yahoo!, to further customize our users' experience."
     Yahoo! Search Marketing, a division of Yahoo! Inc., offers essential
 marketing services for companies doing business online. The group's products
 and tools help businesses connect with highly motivated customers. Sponsored
 search from Yahoo! Search Marketing lists targeted, text-based ads in search
 results. Content Match(TM) complements the Sponsored Search program by
 displaying contextually-relevant listings alongside articles, product reviews
 and more.
     About iVillage Inc.
     iVillage is "the Internet for women" and consists of several online and
 offline media-based properties that seek to enrich the lives of women, teenage
 girls and parents through the offering of unique content, community
 applications, tools and interactive features.  iVillage Inc. (Nasdaq:   IVIL)
 was established in 1995 and is headquartered in New York City.
     Average monthly page views for iVillage.com and its affiliate Web sites
 ("The iVillage Network") totaled 391 million for the quarter ended June 30,
 2005.  In July 2005, according to comScore Media Metrix, The iVillage Network
 ranked 38th among the top 100 Web and Digital Media properties with
 approximately 15.5 million unique visitors in the United States and had an
 average reach of approximately 9% of the total online population and nearly
 11% of women 18+ online.  Also, according to the same report, The iVillage
 Network was the number one "women's community site" and the number four
 "community site" overall on the Web.
     For more information about iVillage, visit www.ivillage.com.
     Safe Harbor Statement under the Private Securities Litigation Reform Act
 of 1995:
     iVillage Inc. has included in this press release certain "forward-looking
 statements" within the meaning of the Private Securities Litigation Reform Act
 of 1995 concerning iVillage's business, operations and financial condition.
 The words or phrases "can be," "expects," "may affect," "anticipates," "may
 depend," "believes," "estimates," "plans," "projects" and similar words and
 phrases are intended to identify such forward-looking statements. These
 forward-looking statements are subject to various known and unknown risks and
 uncertainties and iVillage cautions you that any forward-looking information
 provided by or on behalf of iVillage is not a guarantee of future results,
 performance or achievements. Actual results could differ materially from those
 anticipated in these forward-looking statements due to a number of factors,
 some of which are beyond iVillage's control. In addition to those risks
 discussed in iVillage's other press releases, public filings and statements by
 iVillage's management, factors that may cause iVillage's actual results,
 performance or achievements to differ materially from any future results,
 performance or achievements expressed or implied in such forward looking
 statements include: (i) the volatile and competitive nature of the Internet
 industry and the media industry, (ii) changes in domestic and foreign
 economic, political and market conditions, (iii) the effect of federal, state
 and foreign regulation on iVillage's business, (iv) the impact of recent and
 future acquisitions and joint ventures on iVillage's business and financial
 condition, (v) iVillage's ability to establish and maintain relationships with
 advertisers, sponsors, and other third-party providers and partners, (vi)
 iVillage's ability to maintain or increase user traffic levels, (vii) the loss
 of one or more of iVillage's major customers, (viii) the effect of seasonal
 fluctuations in traditional online advertising purchasing patterns on
 iVillage's results of operations and (ix) the impact of pending litigation on
 iVillage's business, results of operations and financial condition. All such
 forward-looking statements are current only as of the date on which such
 statements were made. iVillage does not undertake any obligation to publicly
 update any forward-looking statement to reflect events or circumstances after
 the date on which any such statement is made or to reflect the occurrence of
 unanticipated events.

SOURCE iVillage Inc.