IZZE® Brings Back A Summertime Sparkler: Lemon IZZE® Beverage Company Celebrates its 10th Birthday with Limited Time Flavor

MONROVIA, Calif., May 24, 2012 /PRNewswire/ -- Break out the bubbly...juice, that is. IZZE® Beverage Company is celebrating ten years of delivering delicious, all-natural sparkling juice beverages to fans everywhere!

(Photo:  http://photos.prnewswire.com/prnh/20120524/NY13164)

To mark the momentous occasion, IZZE is bringing back a fan-favorite flavor – Sparkling Lemon – just in time for the summer sun. The distinctive pairing of refreshing lemon flavor with sparkling water is sure to be a sweet one, with a little zip in every sip. Sparkling Lemon will be available exclusively at Whole Foods starting in May. But while the days are long, IZZE Sparkling Lemon will only be available for a limited time this summer, so you'll want to be sure to pick up this refreshing goodness before it's gone.

"IZZE was founded on the belief that pure, simple ingredients provide the ultimate refreshment and ten years later we continue to stay true to that mission," said Joe Culella, director of marketing, IZZE Sparkling Juice. "Lemon was one of the original flavors when IZZE first came to market in 2002, and we couldn't think of a better way to celebrate our ten years than to bring back a flavor our community loves."

Let There Be Lemon
IZZE always stays ahead of the game with its flavor innovations. According to a U.S. Bell Flavors & Fragrances study, the No. 1 beverage flavor forecasted in the top ten flavors for the food and beverage industry in 2012 was lemonade. IZZE Sparkling Lemon provides a refreshing, uplifting taste without added sugar or artificial flavors to keep the summer months delicious and cool the natural way.

In addition to Sparkling Lemon, the full IZZE line up offers a variety of options and bold flavors to meet everyone's desires for the summertime. Fruit juice brought to life with a splash of sparkling water, IZZE is a mouthwatering alternative to soda – free of caffeine, refined sugars and artificial flavors. Low-calorie IZZE esque, with only 50 calories per bottle, is the ideal guilt-free refreshment. For those looking to add a little more sparkle to their day, IZZE Fortified provides an extra boost of vitamins to keep you going. Whether you serve it over ice or mixed in cocktails, IZZE's delicious flavors offer a refreshing alternative to the expected.

IZZE Lemon is available nationwide exclusively at Whole Foods Market for a limited time. Fans can pick up their other favorite IZZE flavors at retailers including SuperTarget, Wal-Mart, Kroger, Vons and Safeway as well as in select grocery stores, delis and casual and fine restaurants. To find IZZE near you, check out the Find IZZE retail locator on IZZE.com.

Join our community, like us on Facebook and follow @IZZE on Twitter to learn more about exciting IZZE news or use #GetBIZZE to join the conversation.

About IZZE Beverage Company
IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose and is based in Boulder, Colo. First introduced in four unique Sparkling flavors, IZZE has since expanded to include IZZE Fortified, low-calorie IZZE esque and IZZE Sparkling Natural Soda. It is sold nationally in Target, Starbucks and Whole Foods Market as well as in a variety of grocery stores, delis and restaurants across the country. IZZE's philanthropic focus is to improve people's lives through education and to encourage literacy by providing books and educational opportunities to those in need. IZZE brings this focus to life through a partnership with Global Education Fund. For more information, visit www.IZZE.com.

SOURCE IZZE(R) Beverage Company



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