MINONG, Wis., June 12, 2017 /PRNewswire/ -- Natural disasters impact hundreds of thousands of Americans each year. Homes are destroyed. Lives are upended. And initial response efforts quickly fade, leaving victims whose communities have been devastated to pick up the pieces. Today, Jack Link's will roll up its sleeves and begin Fueling the Front Lines, a company-wide initiative dedicated to refueling and restoring strength to people and communities affected by natural disasters.
To help fulfill its new mission, Jack Link's is joining forces with Team Rubicon, a veteran-led nonprofit organization that unites the skills of military veterans with first responders to provide disaster response services to people in need.
"Many of our team members across America have experienced firsthand the devastation of a natural disaster and how it affects their family, their neighbors and their community," said Troy Link, CEO and president of Jack Link's Protein Snacks. "At Jack Link's, we have a history of supporting our local communities and first responders. But it's time to do more. Through the protein power of our product, the resources of our company and the muscle of our team members, we're going to deliver strength and the staying power to fuel rebuilding efforts for communities in need."
Fans can help fuel the front lines on National Jerky Day with the purchase of Jack Link's Original, Teriyaki and Peppered Jerky snacks in stores and online at JackLinks.com/ourcause. Proceeds from these products will help fund additional Team Rubicon disaster relief services in communities across the United States.
The initiative marks a long-term commitment to fortifying those on the front lines of the rebuilding efforts. The multi-year partnership will come to life through financial support, product donations and other critical resources, including a pledge from Jack Link's team members to volunteer in their communities and alongside Team Rubicon.
"Jack Link's and Team Rubicon have a shared bias for action and a do-whatever-it-takes attitude," said Jake Wood, CEO and co-founder of Team Rubicon. "With support from Jack Link's, we'll be able to help more communities restore, rebuild and recover."
Since its founding following the 2010 Haiti earthquake, Team Rubicon has responded to more than 190 disasters, and boasts a 45,000-strong, highly skilled veteran volunteer force that helps communities across the U.S. In addition to helping those in need on some of the worst days of their lives, the organization provides its military veteran volunteers with a sense of community and purpose they sometimes lose when leaving the service and returning to civilian life.
As part of the program, Jack Link's will help refuel a community in need during National Preparedness Month, this September. Share your community's story and learn more about Fueling the Front Lines at JackLinks.com/ourcause.
Jack Link's®– Feed Your Wild Side®
Jack Link's is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link's is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link's offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.
About Team Rubicon
Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Team Rubicon is a nonprofit organization offering veterans a chance to continue their service by helping and empowering those afflicted by disasters, and also themselves. Programs and services are made possible by the support of individual donors, corporate partners, and the dedication of volunteers across the country. To join or support Team Rubicon's mission, visit www.teamrubiconusa.org
Fast Horse for Jack Link's
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SOURCE Jack Link’s