Jack Morton Worldwide's Laura Shuler Elected to WOMMA Board of Directors
NEW YORK, April 5 /PRNewswire/ -- Experiential marketing agency Jack Morton Worldwide today announced that Laura Shuler has been elected to the Word of Mouth Marketing Association's Board of Directors. As Jack Morton's Chief Strategy Officer and President, US, Shuler is a passionate spokesperson for the value of experiential marketing and its ability to drive brand advocacy and word of mouth. "Laura brings an incredible wealth of knowledge and experience to the WOMMA Board," said WOMMA Executive Director Susan Tibbitts. "We are delighted to tap her expertise as we continue building a dynamic and responsible word of mouth marketing industry." Laura will be joining a Board that includes major brands, marketers, agencies, researchers, word of mouth specialty firms and top experts. She will be working alongside some of the smartest marketers in the growing word of mouth industry, building best practices, measurable ROI, and ethical leadership. "There's huge enthusiasm among our clients for marketing strategies that not only directly engage their key audiences, but also inspire advocacy," commented Shuler. "I'm passionate about the strong links between experiential engagement and word of mouth - and eager to share further insights into generating and tracking word of mouth not just online, but even more important, offline-through face-to-face experiences, which our research suggests is the medium for over 70% of word of mouth." Jack Morton joined WOMMA in January 2006 and became one of the earliest agencies to embrace the power of word of mouth marketing. Jack Morton experts have presented papers at multiple WOMMA conferences in 2006. On April 18, Shuler will co-present a case study at WOMMA's upcoming conference in New Orleans. This is Shuler's first term on the WOMMA Board. A member of Jack Morton's Executive Team since 1996, she is responsible for continuing to evolve and enhance the agency's value to its clients as a strategic marketing partner, and for driving the growth of its US operations. In 2006, she assumed the leadership of Jack Morton's global strategy and planning capabilities to extend the agency's position as an experiential marketing thought leader and give clients enhanced offerings in audience insight, planning and marketing accountability. In May, Jack Morton will release new research on the links between experiential marketing and word of mouth. Prior research is available online at http://www.jackmorton.com. About Jack Morton Worldwide Jack Morton Worldwide is an experiential marketing agency that helps the world's leading companies improve performance, increase sales and build brands. The agency creates live events, branded environments and interactive experiences that engage, educate and entertain employee, business and consumer audiences, as well as large-scale, globally televised ceremonies. Jack Morton has a staff of over 600 employees throughout the United States, Europe and Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information and results from Jack Morton's proprietary consumer research are available online at http://www.jackmorton.com. PRESS CONTACT Liz Bigham 212-401-7212 email@example.com About WOMMA WOMMA is the official trade association for the word of mouth marketing industry. Our more than 350 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org. PRESS CONTACT Matt Alderton, Managing Editor 312-853-4400 firstname.lastname@example.org
SOURCE Jack Morton Worldwide
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