Jack Morton Worldwide's Laura Shuler Elected to WOMMA Board of Directors

Apr 05, 2007, 01:00 ET from Jack Morton Worldwide

    NEW YORK, April 5 /PRNewswire/ -- Experiential marketing agency Jack
 Morton Worldwide today announced that Laura Shuler has been elected to the
 Word of Mouth Marketing Association's Board of Directors.
     As Jack Morton's Chief Strategy Officer and President, US, Shuler is a
 passionate spokesperson for the value of experiential marketing and its
 ability to drive brand advocacy and word of mouth.
     "Laura brings an incredible wealth of knowledge and experience to the
 WOMMA Board," said WOMMA Executive Director Susan Tibbitts. "We are
 delighted to tap her expertise as we continue building a dynamic and
 responsible word of mouth marketing industry."
     Laura will be joining a Board that includes major brands, marketers,
 agencies, researchers, word of mouth specialty firms and top experts. She
 will be working alongside some of the smartest marketers in the growing
 word of mouth industry, building best practices, measurable ROI, and
 ethical leadership.
     "There's huge enthusiasm among our clients for marketing strategies
 that not only directly engage their key audiences, but also inspire
 advocacy," commented Shuler. "I'm passionate about the strong links between
 experiential engagement and word of mouth - and eager to share further
 insights into generating and tracking word of mouth not just online, but
 even more important, offline-through face-to-face experiences, which our
 research suggests is the medium for over 70% of word of mouth."
     Jack Morton joined WOMMA in January 2006 and became one of the earliest
 agencies to embrace the power of word of mouth marketing. Jack Morton
 experts have presented papers at multiple WOMMA conferences in 2006. On
 April 18, Shuler will co-present a case study at WOMMA's upcoming
 conference in New Orleans.
     This is Shuler's first term on the WOMMA Board. A member of Jack
 Morton's Executive Team since 1996, she is responsible for continuing to
 evolve and enhance the agency's value to its clients as a strategic
 marketing partner, and for driving the growth of its US operations. In
 2006, she assumed the leadership of Jack Morton's global strategy and
 planning capabilities to extend the agency's position as an experiential
 marketing thought leader and give clients enhanced offerings in audience
 insight, planning and marketing accountability.
     In May, Jack Morton will release new research on the links between
 experiential marketing and word of mouth. Prior research is available
 online at http://www.jackmorton.com.
     About Jack Morton Worldwide
     Jack Morton Worldwide is an experiential marketing agency that helps
 the world's leading companies improve performance, increase sales and build
 brands. The agency creates live events, branded environments and
 interactive experiences that engage, educate and entertain employee,
 business and consumer audiences, as well as large-scale, globally televised
 ceremonies. Jack Morton has a staff of over 600 employees throughout the
 United States, Europe and Asia-Pacific, and is part of the Interpublic
 Group of Companies, Inc. (NYSE:   IPG). More information and results from
 Jack Morton's proprietary consumer research are available online at
     Liz Bigham
     About WOMMA
     WOMMA is the official trade association for the word of mouth marketing
 industry. Our more than 350 corporate members are committed to building a
 prosperous word of mouth marketing profession based on best practices,
 measurable ROI, and ethical leadership. Learn more about us at
     Matt Alderton, Managing Editor

SOURCE Jack Morton Worldwide