NEW YORK, April 5 /PRNewswire/ -- Experiential marketing agency Jack
Morton Worldwide today announced that Laura Shuler has been elected to the
Word of Mouth Marketing Association's Board of Directors.
As Jack Morton's Chief Strategy Officer and President, US, Shuler is a
passionate spokesperson for the value of experiential marketing and its
ability to drive brand advocacy and word of mouth.
"Laura brings an incredible wealth of knowledge and experience to the
WOMMA Board," said WOMMA Executive Director Susan Tibbitts. "We are
delighted to tap her expertise as we continue building a dynamic and
responsible word of mouth marketing industry."
Laura will be joining a Board that includes major brands, marketers,
agencies, researchers, word of mouth specialty firms and top experts. She
will be working alongside some of the smartest marketers in the growing
word of mouth industry, building best practices, measurable ROI, and
"There's huge enthusiasm among our clients for marketing strategies
that not only directly engage their key audiences, but also inspire
advocacy," commented Shuler. "I'm passionate about the strong links between
experiential engagement and word of mouth - and eager to share further
insights into generating and tracking word of mouth not just online, but
even more important, offline-through face-to-face experiences, which our
research suggests is the medium for over 70% of word of mouth."
Jack Morton joined WOMMA in January 2006 and became one of the earliest
agencies to embrace the power of word of mouth marketing. Jack Morton
experts have presented papers at multiple WOMMA conferences in 2006. On
April 18, Shuler will co-present a case study at WOMMA's upcoming
conference in New Orleans.
This is Shuler's first term on the WOMMA Board. A member of Jack
Morton's Executive Team since 1996, she is responsible for continuing to
evolve and enhance the agency's value to its clients as a strategic
marketing partner, and for driving the growth of its US operations. In
2006, she assumed the leadership of Jack Morton's global strategy and
planning capabilities to extend the agency's position as an experiential
marketing thought leader and give clients enhanced offerings in audience
insight, planning and marketing accountability.
In May, Jack Morton will release new research on the links between
experiential marketing and word of mouth. Prior research is available
online at http://www.jackmorton.com.
About Jack Morton Worldwide
Jack Morton Worldwide is an experiential marketing agency that helps
the world's leading companies improve performance, increase sales and build
brands. The agency creates live events, branded environments and
interactive experiences that engage, educate and entertain employee,
business and consumer audiences, as well as large-scale, globally televised
ceremonies. Jack Morton has a staff of over 600 employees throughout the
United States, Europe and Asia-Pacific, and is part of the Interpublic
Group of Companies, Inc. (NYSE: IPG). More information and results from
Jack Morton's proprietary consumer research are available online at
WOMMA is the official trade association for the word of mouth marketing
industry. Our more than 350 corporate members are committed to building a
prosperous word of mouth marketing profession based on best practices,
measurable ROI, and ethical leadership. Learn more about us at
Matt Alderton, Managing Editor
SOURCE Jack Morton Worldwide