Helps Provide a "Winning" End-User Experience for Sweepstakes and Exclusive Shopping Deals

LEXINGTON, Mass., Sept. 28 /PRNewswire/ -- Jackpot Rewards Inc., the online shopping and rewards site, is optimizing its members' online experiences using Web performance management solutions from Gomez, Inc. (www.gomez.com), the leader in Web application experience management.

Offering three chances each week to win a $100 million sweepstake plus exclusive deals of the day and guaranteed shopping rewards, the Jackpot Rewards Web site draws high volumes of visitors from across the U.S., with traffic surging coincident with its Super Jackpot drawings. Its site is a complex and rich Web application, designed to be highly engaging and appealing and thus comprised of dynamic and frequently-changing content and functionality provided by a multitude of third party partners.

Given the complexity of its Web application, the volume and pattern of its visitor traffic and the fact that its business model depends on the delivery of fast, consistent and successful online experiences, Jackpot Rewards needed to understand how its site performed from its members' perspectives across the U.S. To achieve this, Jackpot Rewards selected Gomez's Web performance management solutions to help speedily identify and resolve issues by measuring how key Web pages and transactions perform from the "outside-in."

Jackpot Rewards uses Gomez to monitor its Web performance from multiple enterprise-grade Internet backbone nodes and Last Mile consumer-grade desktops on the Gomez network, the world's largest and most comprehensive testing and monitoring network. This provides the most granular visibility into the operational health of its Web application from different major geographies as well as detailed visibility into localized performance issues for end-users accessing its site on a mix of ISPs and connection speeds. Jackpot Rewards receives rapid real-time alerts about performance issues with detailed, object-level data that quickly isolates issues and their root causes.

Armed with this insight, and a better understanding of how its site performs for its end-users, Jackpot Rewards has been able to identify specific areas for performance optimization including:

• Isolating and improving performance of partner objects and content presented within the context of the Jackpot Rewards member's experience;
• Resolving malfunctioning elements of traffic management profiles;
• Improving general page rendering times;
• Identifying periods of peak load associated with the Deal of the Day, Shopping Mall, applications within Facebook, and jackpot number selection pages;
• Focused and efficient allocation of server resources based on demonstrated user demand; and
• Differentiating between delays attributed to initial connection, content request, and content render times for all web pages, permitting focus on specific application performance characteristics.
  

Additionally, as its application is built on the content and services of many third parties, Gomez's solution helps Jackpot Rewards monitor and manage the service level agreements (SLAs) it has with each vendor to ensure they are meeting committed performance levels.

"As a startup, when you are dealing with many distractions and new technologies, it is a huge advantage to have this level of detailed data at your finger tips. The granularity of Gomez's data empowers us to make informed and confident decisions regarding the deployment of very scarce resources," said Frank Treu, Jackpot Rewards' Director of Operations. "Gomez's Web performance monitoring provides us with the real-time, reliable and geographically diverse data we need to understand how our Web service is performing for our members and from which to base resource allocation decisions."

"Web performance has substantial and direct impact on business performance," said Matt Poepsel, Gomez's VP of Performance Strategies. "Testing and monitoring it from the "outside-in" is the best way to understand the experience you are delivering to your end-users and, more importantly, identify opportunities to optimize that experience."

About Jackpot Rewards

Jackpot Rewards is a one-of-a-kind online, subscription-based membership program, which provides its members access to exclusive deals on sought after lifestyle products and the most cash back on over 20 million products from more than 1,000 leading online retailers. Jackpot Rewards members also obtain entry into an exciting, multidimensional sweepstakes that offers members three chances per week to win a Super Jackpot of $100 million and hundreds of guaranteed prizes every week.

Jackpot Rewards presents an epic opportunity for members to Shop, Save and Win Big every day! -- learn more at www.JackpotRewards.com.

About Gomez

Gomez, Inc. (www.gomez.com) is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the "outside-in" - across all users, browsers, devices, and geographies - using a global network of over 100,000 locations. The self-service Gomez platform integrates Web load testing, Web performance management, cross-browser testing, and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises - including 12 of the top 20 most visited US Web sites - use Gomez to increase revenue, build brand loyalty, and decrease costs.

Gomez is a registered service mark of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

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Matt Poepsel

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SOURCE Gomez, Inc.

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