NEW YORK, Sept. 4, 2012 /PRNewswire/ -- Celebrity style expert, Jacqui Stafford, is teaming up with Woolite to offer advice to fashionable fans via a virtual Twitter "party" during New York Fashion Week. The live Q&A session will take place on Tuesday, September 11 from 8:00PM – 9:00PM, where Jacqui will reveal her insider secrets to making style last with help from Woolite Everyday and Darks machine wash detergents.
"I am thrilled to partner with Woolite, an iconic brand who has been tremendously successful in preserving fashion for seventy years," said Jacqui Stafford. "Just like Woolite, I believe in providing women with the knowledge and tools to achieve their own coveted style for years to come."
On September 11, tweeters will be encouraged to share their thoughts with Jacqui regarding all things fashion from wardrobe essentials, to most prized possessions and unsung closet heroes. In return, she will provide her coveted tips and techniques from dressing your body type to caring for the clothes you love.
Jacqui's partnership with Woolite comes on the heels of the brand's newest venture – the WooliteWashed Boutique, an experiential pop-up store opening in SoHo from September 7 – September 16. Inside, exclusive apparel from five notable designers will be available for sale with 100% of the proceeds being donated to Save the Children. Apparel and accessories from Dannijo, Felix Rey, Timo Weiland, Laundry by Shelli Segal and LNA will be previously washed in Woolite and will retail from $28-60.
Jacqui will also help celebrate the biggest night in fashion on September 6 as she and celebrity co-host, Cat Deeley, ring in Fashion's Night Out at the WooliteWashed Boutique, located at 372 West Broadway at Broome Street.
To participate in the September 11 Twitter party, follow @JacquiStafford and @WooliteUS and tweet with the event tag #WooliteWashed via TweetChat between 8:00PM – 9:00PM.
About Jacqui Stafford:
Celebrity style expert Jacqui Stafford is a recognized style authority, fashion spokesperson and stylist. She appears on countless TV shows such as Today, Entertainment Tonight and The View, and her extensive journalist work has appeared in Vogue, Marie Claire, Town & Country, Cosmopolitan, Lucky, Real Simple and Shape. Her debut style bible, "The Wow! Factor: Insider Style Secrets for Every Body and Every Budget" (Penguin) debuts in February 2013.
About Reckitt Benckiser:
Reckitt Benckiser (RB), the parent company of Woolite, is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It's health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70% of net revenue. RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its Carbon footprint by 20% by 2020 and has a global partnership with Save the Children. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs about 32,000 people worldwide. www.rb.com
SOURCE Reckitt Benckiser