JAKKS Pacific Brings to Life the Adventures of Snow White, Simba, Buzz Lightyear and More With New TeleStory Interactive Books

Feb 15, 2006, 00:00 ET from JAKKS Pacific, Inc.

    MALIBU, Calif., Feb. 15 /PRNewswire-FirstCall/ -- It was announced today
 that JAKKS Pacific, Inc. (Nasdaq:   JAKK), in conjunction with Disney Publishing
 Worldwide, will offer TeleStory(TM) products with content based on the library
 of classic and popular Disney characters.  The TeleStory interactive books
 connect directly into a standard TV using JAKKS'(TM) Plug & Read(TM)
 technology and serve as a fun, introductory reading guide for preschool-aged
     The TeleStory products will feature Disney characters such as Disney
 Princesses, Winnie the Pooh, Power Rangers and characters from various Disney
 and Disney/Pixar animated feature films and animated direct-to-video films,
 such as Toy Story, Lion King and more.
     "We are thrilled to maximize the launch of our new TeleStory interactive
 books by capitalizing on Disney's rich roster of beloved characters,"
 commented JAKKS Pacific's President and COO Stephen Berman.  "A child's
 library is not complete without books based on their favorite Disney and
 Disney/Pixar characters, including Disney Princesses, Buzz Lightyear and the
 all-time classic Cinderella."
     "We are always supportive of new products that promote reading," said
 Deborah Dugan, President, Disney Publishing Worldwide.  "JAKKS' new TeleStory
 interactive books are a great platform to provide a different reading
 experience for children and an exciting new way to bring their favorite Disney
 characters to life.  We look forward to working with JAKKS to increase
 exposure for the Disney brands at retail through the TeleStory product."
     The TeleStory(TM) product is a learning system that creates an engaging,
 interactive reading experience aimed at showing kids how much fun reading can
 be.  TeleStory interactive books take what children love -- the TV -- and use
 it to introduce them to the world of reading.  The TeleStory system is
 book-shaped and plugs directly into the A/V jacks of any standard TV.  No DVD
 player is needed.
     Individual "mini-book" cartridges based on popular children's books are
 inserted into the TeleStory system, so that children can build their TeleStory
 libraries and collect their favorite books as they grow and master reading.
 By pressing the large, colored buttons on each TeleStory unit, kids can
 interact with the story and make the characters come alive on their TV screen,
 while also giving them the option to read at their own pace, both with or
 without assistance.
     JAKKS plans to launch the Disney TeleStory titles for Spring 2006 at mass
 and specialty retailers nationwide.  The suggested retail price for the
 TeleStory products will be under $30, with each 2-pack of 'mini-book'
 cartridges retailing for under $15.
     About Disney Publishing
     Disney Publishing Worldwide (DPW) is the world's largest publisher of
 children's books and magazines with 441 children's magazines published and
 120 million children's books sold each year.  Headquartered in New York, DPW
 publishes books and magazines in 85 languages in 75 countries, reaching more
 than 100 million readers each month.
     About JAKKS Pacific, Inc.
     JAKKS Pacific, Inc. is a multi-brand company that designs and markets a
 broad range of toys and consumer products.  The product categories include:
 Action Figures, Art Activity Kits, Stationery, Writing Instruments,
 Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
 Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys
 and Accessories.  The products are sold under various brand names including
 JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child
 Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a
 Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM).  JAKKS
 and THQ Inc. participate in a joint venture that has worldwide rights to
 publish and market World Wrestling Entertainment video games.  For further
 information, visit www.jakkspacific.com.
     This press release contains statements that are forward-looking statements
 within the meaning of the Private Securities Litigation Reform Act of 1995.
 These statements are based on current expectations, estimates and projections
 about JAKKS' business based, in part, on assumptions made by its management.
 These statements are not guarantees of JAKKS' future performance and involve
 risks, uncertainties and assumptions that are difficult to predict.
 Therefore, actual outcomes and results may differ materially from what is
 expressed or forecasted in such forward-looking statements due to numerous
 factors, including, but not limited to, those described above and the
 following: changes in demand for JAKKS' products, product mix, the timing of
 customer orders and deliveries, the impact of competitive products and pricing
 and difficulties encountered in the integration of acquired businesses.  The
 forward-looking statements contained herein speak only as of the date on which
 they are made, and JAKKS does not undertake any obligation to update any
 forward-looking statement to reflect events or circumstances after the date of
 this release.
     Genna Rosenberg                  John Mills
     JAKKS Pacific, Inc.              Integrated Corporate Relations
     (310) 455-6235                   (310) 395-2215

SOURCE JAKKS Pacific, Inc.