MALIBU, Calif., Feb. 15 /PRNewswire-FirstCall/ -- It was announced today
that JAKKS Pacific, Inc. (Nasdaq: JAKK), in conjunction with Disney Publishing
Worldwide, will offer TeleStory(TM) products with content based on the library
of classic and popular Disney characters. The TeleStory interactive books
connect directly into a standard TV using JAKKS'(TM) Plug & Read(TM)
technology and serve as a fun, introductory reading guide for preschool-aged
The TeleStory products will feature Disney characters such as Disney
Princesses, Winnie the Pooh, Power Rangers and characters from various Disney
and Disney/Pixar animated feature films and animated direct-to-video films,
such as Toy Story, Lion King and more.
"We are thrilled to maximize the launch of our new TeleStory interactive
books by capitalizing on Disney's rich roster of beloved characters,"
commented JAKKS Pacific's President and COO Stephen Berman. "A child's
library is not complete without books based on their favorite Disney and
Disney/Pixar characters, including Disney Princesses, Buzz Lightyear and the
all-time classic Cinderella."
"We are always supportive of new products that promote reading," said
Deborah Dugan, President, Disney Publishing Worldwide. "JAKKS' new TeleStory
interactive books are a great platform to provide a different reading
experience for children and an exciting new way to bring their favorite Disney
characters to life. We look forward to working with JAKKS to increase
exposure for the Disney brands at retail through the TeleStory product."
The TeleStory(TM) product is a learning system that creates an engaging,
interactive reading experience aimed at showing kids how much fun reading can
be. TeleStory interactive books take what children love -- the TV -- and use
it to introduce them to the world of reading. The TeleStory system is
book-shaped and plugs directly into the A/V jacks of any standard TV. No DVD
player is needed.
Individual "mini-book" cartridges based on popular children's books are
inserted into the TeleStory system, so that children can build their TeleStory
libraries and collect their favorite books as they grow and master reading.
By pressing the large, colored buttons on each TeleStory unit, kids can
interact with the story and make the characters come alive on their TV screen,
while also giving them the option to read at their own pace, both with or
JAKKS plans to launch the Disney TeleStory titles for Spring 2006 at mass
and specialty retailers nationwide. The suggested retail price for the
TeleStory products will be under $30, with each 2-pack of 'mini-book'
cartridges retailing for under $15.
About Disney Publishing
Disney Publishing Worldwide (DPW) is the world's largest publisher of
children's books and magazines with 441 children's magazines published and
120 million children's books sold each year. Headquartered in New York, DPW
publishes books and magazines in 85 languages in 75 countries, reaching more
than 100 million readers each month.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a
broad range of toys and consumer products. The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys
and Accessories. The products are sold under various brand names including
JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child
Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a
Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). JAKKS
and THQ Inc. participate in a joint venture that has worldwide rights to
publish and market World Wrestling Entertainment video games. For further
information, visit www.jakkspacific.com.
This press release contains statements that are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current expectations, estimates and projections
about JAKKS' business based, in part, on assumptions made by its management.
These statements are not guarantees of JAKKS' future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what is
expressed or forecasted in such forward-looking statements due to numerous
factors, including, but not limited to, those described above and the
following: changes in demand for JAKKS' products, product mix, the timing of
customer orders and deliveries, the impact of competitive products and pricing
and difficulties encountered in the integration of acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS does not undertake any obligation to update any
forward-looking statement to reflect events or circumstances after the date of
Genna Rosenberg John Mills
JAKKS Pacific, Inc. Integrated Corporate Relations
(310) 455-6235 (310) 395-2215
SOURCE JAKKS Pacific, Inc.