Jamba Juice Invites Chicago Ice Skaters to Glide and Eat Free on Saturday December 12

Bananaman Opens Millennium Park Ice Rink to 200 Chicagoans as the Company's 'Feel Good Campaign' Skates On

10 Dec, 2009, 06:01 ET from Jamba, Inc.

EMERYVILLE, Calif., Dec. 10 /PRNewswire-FirstCall/ -- (Nasdaq: JMBA) -- As Jamba Juice's Fall "Feel Good Campaign" draws to a close, the company announced today it will be bringing a feel good lift to Chicago Ice Skaters this Saturday with a surprise event at the Millennium Park Ice Rink. Beginning at noon, Bananaman, Jamba's "Feel Good Ambassador" will offer free skate rentals to the first 200 guests along with a tasty lunch on Jamba Juice - admission to the rink, as always, is free. Visitors will also receive Jamba Feel Good Bucks - certificates worth anywhere from $1 towards a Jamba Juice product purchase to $10,000 in cash.

While skaters glide, spin and jump for free, Jamba Juice will serve its delicious and better-for-you Grab-n-Go items including wraps, salads, and sandwiches - all free of artificial preservatives, artificial flavors, and high fructose corn syrup. And to really satisfy that much deserved appetite, Jamba Juice will also be giving away tasty All Fruit(TM) Smoothies--made with 100% fruit and fruit juices providing vital nutrients, vitamins and energy to keep you feeling good during a fun-filled day of ice skating.

Launched in October, Jamba's Feel Good Campaign is a three month, multi-part promotion designed to recreate and share the great feeling customers get when enjoying Jamba Juice products. Supported by three complementary initiatives - the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes and a series of fun, unexpected "Feel Good Events" including today's event at Millennium Park, the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.

"As a company dedicated to helping people feel good, we wanted to share the holiday feel good spirit with our fans in Chicago," said James D. White, President and CEO of Jamba Juice Company. "We know how much people enjoy ice skating during this season--it's a great way for families and friends to be active together, creating memories that will last a lifetime. We hope to be a part of those happy memories, by giving fans a complimentary ice skating experience and a tasty Jamba Juice lunch."

Jamba Juice plans to give away 30 million Jamba 'Feel Good Bucks' during the course of this promotion. The individual value of the Feel Good Buck will be revealed by a Jamba team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers. Bucks may be used at participating Jamba Juice locations to purchase any Jamba Juice product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads(TM) and Fruit Tea Infusions(TM). Some 'Feel Good Bucks' can be redeemed for Jamba gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.

Coinciding with the Feel Good Bucks, Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form--located on the back of their buck and in-store--and submitting it at their local Jamba Juice store. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan--Jamba Juice will fulfill any wish up to $10,000 and within legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.

Jamba's Feel Good Moments campaign will run in participating stores until January 4, 2010. Download a Feel Good Buck and learn more information about the campaign at www.jambajuice.com. To find out where Bananaman will be next and what's happening in conjunction with the Feel Good Moments campaign, become a facebook fan at: www.facebook.com/jambajuice.

About Jamba, Inc.

Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "plans", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this release.

SOURCE Jamba, Inc.



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