James Bond Selects Finlandia(R) Vodka; Super-Premium Vodka Celebrates 30th Anniversary With Bond's 40th Anniversary

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    HELSINKI, Finland, Sept. 19 /PRNewswire/ -- Finlandia Vodka, the super-
 premium imported vodka of Finland, is celebrating its 30th anniversary in
 style by partnering with MGM Pictures and EON Productions' latest James Bond
 film, "Die Another Day," scheduled for release November 22, 2002.  Finlandia
 Vodka is James Bond's vodka of choice in "Die Another Day," the 20th film in
 the Bond series, released in conjunction with its 40th anniversary.  Starring
 Pierce Brosnan and directed by Lee Tamahori, "Die Another Day" is produced by
 Michael G. Wilson and Barbara Broccoli and written by Neal Purvis & Robert
 Wade.  The film also stars Halle Berry, Toby Stephens, Rosamund Pike, Rick
 Yune, John Cleese, and Judi Dench.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20020919/CHTH008 )
     "This is a great opportunity for Finlandia Vodka.  James Bond is only
 associated with the best things in life: the best cars, the best women, and
 the best vodka," said Scott Reid, vice president, global marketing director
 for Finlandia Vodka Worldwide.  "No other man exemplifies the essence of style
 more than the suave, daring agent 007, and no other vodka but Finlandia could
 represent the sophistication and poise of such a world-class hero."
     Finlandia Vodka is a product with great heritage, unparalleled quality,
 and a global reputation.  Several scenes in the latest Bond film are set in an
 ice palace, a natural compliment to Finlandia Vodka.  Finlandia is unique for
 its Nordic heritage and its crystalline natural spring water, a legacy of the
 Ice Age.  Finlandia's pure, clean taste can be attributed to only the finest
 ingredients, pure spring water, six row barley, and a continuous distillation
 process.
     "We're very pleased to partner with Finlandia for 'Die Another Day'," says
 Mary Goss Robino, MGM's senior vice president of worldwide promotions.
 "Promotions for 'Die Another Day' and the excitement amongst those involved is
 really building.  We look forward to working with Finlandia in preparation for
 November 22nd and 'Die Another Day''s release."
     Finlandia was the first imported vodka brand introduced in the U.S.  It is
 currently the second largest premium imported vodka in the world.  Currently,
 the Finlandia Vodka family includes three super-premium brands: Finlandia
 Vodka, Finlandia Cranberry, and Finlandia Lime.
     Finlandia Vodka Worldwide Ltd (FVW) is a joint venture partnership owned
 55% by Altia Corporation and 45% by Brown-Forman Corporation.  FVW is
 responsible for the Finlandia trademark and marketing and distribution assets.
 FVW handles all global marketing activities for the Finlandia Vodka brand.
 
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SOURCE  Finlandia Vodka Worldwide Ltd.