James M. Sullivan, Former Marriott International Executive, Joins SweetBeam Advisory Board

DUBAI, United Arab Emirates, Nov. 26, 2012 /PRNewswire-iReach/ -- SweetBeam today announced that James M. Sullivan has joined the SweetBeam Advisory Board. Mr. Sullivan comes to SweetBeam after more than 25 years at Marriott, where he held the position of Executive Vice President Global Lodging Development for Marriott International, Inc.

During his tenure, Mr. Sullivan grew Marriott's global hotel portfolio from 539 hotels to more than 3,400. Sullivan also spearheaded the addition of key brands to Marriott's growth platform such as The Ritz-Carlton, Renaissance and Bulgari. 

"Jim's experience will be a valuable asset as we ramp up SweetBeam's global growth to meet customer demand," said Troy Simoni, CEO of SweetBeam. "He is a seasoned executive with great sensitivity to the needs of hotel owners, operators and guests worldwide."

"I am honored and excited to work with SweetBeam," Mr. Sullivan said. "SweetBeam is one of the best things to happen to luxury hotels in years. It delivers more revenue and profit per guest, which is the holy grail in our business, and it enhances guest communications in a beautiful and universal way. Soon, every forward-thinking luxury hotel will be using SweetBeam."

About SweetBeam

SweetBeam is the world's most sophisticated way to inform and influence hotel guests, and generate incremental revenue during their stay. It is the only communication system tailored to each guest individually, and is exclusively offered to qualifying luxury properties. Provided as a turnkey service, SweetBeam includes proprietary technology, consulting, creative management, system operations and analytics. The company is privately held, with offices in the United Kingdom, France and the United Arab Emirates.


Media Contact: Daniel Gates, VP Marketing SweetBeam, +971 44362330, dgates@sweetbeam.com

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SOURCE SweetBeam


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