SEATTLE, Aug. 12, 2015 /PRNewswire/ -- Fathom™, the pioneer in social impact travel, has named Jason Maltais as the company's East Coast senior sales lead. In this role, Maltais will be responsible for marketing and business development supporting sales of Carnival Corporation's (NYSE/LSE: CCL; NYSE: CUK) Fathom brand that is pioneering the new category of social impact travel. Maltais joined the company in July reporting to David Drier, vice president, sales for Fathom.
"Jason's experience in leading large scale initiatives, driving innovation and ability to take a strategic vision and executing on that vision will play a pivotal role in strengthening Fathom's position as an industry leader," said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. "He is committed to fulfilling Fathom's sales goals through collaborating with travel professional partners by successfully marketing and selling unique products and services. He has a proven track record of generating sales through social media and executing a wide array of digital media strategies – this expertise is invaluable when reaching out to millennials, one of Fathom's core target audiences."
Maltais joins the Fathom team from Norwegian Cruise Line, where he was program manager responsible for building programs that maximized revenue from online travel agencies and provided strategic and tactical direction aligned with corporate and departmental goals. Additionally, Maltais served as account executive for Royal Caribbean Cruises, where he was responsible for creating and executing marketing initiatives and projects while managing the marketing and incentive budgets. Prior to that, he served as the BDS for Royal Caribbean International where he partnered with assigned BDM's and travel partners to create and exceed sales goals.
"I am delighted to help lead Fathom's unique focus of creating a lasting social impact while building long-term relationships with local communities and impact partners," said Maltais. "It's a privilege to work with a company founded on the sincere belief that the person-to-person connection is among the strongest catalysts for transformation. I am eager to serve travel professionals as they welcome their clients to embark on a transformative journey."
A resident of Miami, Florida, Maltais earned an Associate of Arts in Business Administration and Management from Santa Fe College.
About Fathom Fathom™, a new brand in the Carnival Corporation family, is the pioneer of impact travel, a new category of travel that will offer consumers authentic, meaningful travel experiences to enrich the life of the traveler and work alongside locals as they tackle community needs. Fathom is unique in that it leverages Carnival Corporation's expertise and scale for a one-of-a-kind business model to create long-term collaboration with its partner countries, allowing for sustained social impact and lasting development. Fathom will serve the sizable and growing market of potential social impact travel consumers – approximately one million North Americans – in addition to global travelers already pursuing service-oriented travel experiences worldwide.
Sailing aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation's P&O Cruises (UK), Fathom will mobilize, educate and equip up to 700 travelers on every trip allowing for thousands of impact activity days per week – and tens of thousands of travelers a year to communities of promise, providing unprecedented scale for impact.
For more information about Fathom or to book a voyage, contact your Travel Professional, call Fathom toll-free at 1-855-932-8466 or visit www.Fathom.org.