Jay-Z Responds to Comments From Champagne Brand Director
Hip-Hop Community To Boycott Cristal
NEW YORK, June 14 /PRNewswire/ -- In response to comments made by Frederic Rouzaud, the managing director of Louis Roderer Cristal, Jay-Z and his upscale sports lounge, The 40/40 Club, have announced that they will no longer be serving Cristal Champagne and Jay-Z will further help lead the boycott against Cristal Champagne in the world of hip-hop. Despite loyal patronage by Jay-Z, his clientele, and the entire hip-hop community, Rouzaud said in a special edition of The Economist magazine that the company observes its association with the rap world with "curiosity and serenity." Even though Jay and other rappers continually support the brand by including Cristal in their lyrics, as Jay did in his number 1 hit "Hard Knock Life," Rouzaud has labeled the name-checks as "unwelcome attention." "It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as "unwelcome attention." I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life," said Jay-Z. Just as Rouzaud stated, "I'm sure Dom Perignon or Krug would be delighted to have their business," Jay-Z and the 40/40 Club will now be serving only Krug and Dom Perignon to their customers seeking high end champagne products. Jay-Z is available for interview on this topic. Please send all requests to Ron Berkowitz at 212-889-5755 and Ron@BerkCommunications.com CONTACT: Ron Berkowtiz 212-889-5755 Berk Communications
SOURCE 40/40 Club
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