J.D. Power 2013 APEAL Study Non-Premium Brand Winning Ram Trucks Briggs Dodge of Topeka

TOPEKA, Kan., July 25, 2013 /PRNewswire-iReach/ -- J.D. Power's 2013 APEAL Study has concluded and Ram has taken top honors as the leading non-premium brand and also ranked eleventh overall for all brands.  This is high praise for Ram, signifying current owner satisfaction with vehicle design, performance and new for the 2013 APEAL Study owner satisfaction with the new vehicle technology and modern features.  The win is a big deal for Ram as small shifts in the APEAL Study performance can translate into big increases in sales.

(Photo: http://photos.prnewswire.com/prnh/20130725/MN53487)

For buyers this means the Ram trucks lineup can be counted on for delivering the combination of working ability truck owners need with a sophisticated, refined and luxurious cabin, features and amenities that buyers want.  Buyers can choose from the award-winning Pentastar V6, HEMI V8 and even Turbo Diesel engines which offer the flexibility to deliver maximum fuel economy or maximum working ability.

These leading models from brands like Ram can command a higher price than competitors thanks to their standing, which translates into higher residual values for buyers when the vehicle is traded or sold in the future.  Not only does the Ram truck lineup stand out in the 2013 APEAL Study in also stands up to the competition and the toughest jobs thrown at it.  In doing so versatility is key and the Ram truck lineup is available in regular, quad and crew cab configurations with three available bed lengths, 4X2 and 4X4 and much more so buyers can get exactly what their looking for in a Ram truck in Topeka, from Briggs Dodge of Topeka.

If you're interested in knowing more about the complete lineup of Ram Trucks at Briggs Dodge you can contact the dealership at (785) 856-7227 or visit the Briggs Chrysler website at www.briggschrysler.com.

Media Contact: Michelle Clark, Briggs Dodge, (785) 856-7227, Michelle.Clark@BriggsAuto.com

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SOURCE Briggs Dodge


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