Jeff Jones Joins McKinney as President
DURHAM, N.C., April 11 /PRNewswire/ -- McKinney announced today that Jeff Jones, 38, previously executive vice president of global marketing for Gap, has been named president. In this role, he succeeds Brad Brinegar, 51, who will remain chief executive officer and also become chairman. "We have now made the leap from respected regional agency to recognized national player and from strong creative shop to an agency recognized as one of the industry leaders in creative integration," said Brinegar. "The job now is to make sure we keep moving forward, growing even stronger as we grow larger. So I am thrilled that I could offer this job to Jeff Jones. He's been my colleague and both client and competitor to McKinney. He admires what we've accomplished and is eager to be part of leading us to the next level." "With teamwork and collaboration being so important to me and this business, having existing relationships with the partners and key creative leaders helped make this an easy decision," said Jones. "But what truly impressed me the most about McKinney was how focused the teams are in creating meaningful and relevant brand conversations, not simply making ad campaigns. They didn't talk to me about "integration," they showed me teams of specialists working together to solve problems. In fact, McKinney spent a year designing and building their space to facilitate this behavior." From March 2004 through December 2005, Jones was executive vice president of global marketing for Gap where he was a member of the brand's executive leadership team. During his tenure he co-led the wholesale reinvention of the Gap store experience that is currently underway across America. He built tools and systems to support better marketing execution in over 1,200 retail stores in North America and helped design a global marketing organization to shift more autonomy and decision-making into local countries. Given the state of the brand, Jones was a strong advocate for moving Gap away from traditional marketing communications and was the driver behind such ideas as watchmechange.com, the cinema film directed by Spike Jonze that featured the destruction of a Gap store, as well as partnerships with iTunes, Kodak and Borders Books, and multiple, successful guerilla marketing programs like the Ambassador Program and GapBody Bra Bar Tour. Prior to joining Gap, Jones was president and chief executive officer of LB Works, a boutique agency owned by Leo Burnett. From late 2001 through early 2004, he was credited with creating a dynamic, winning culture and adding more than $200 million in billings to the agency through new clients such as EarthLink, Gateway, Lexmark and Starbucks. Before joining LB Works, Jones helped establish a technology-consulting firm called POV Partners in 1998. In very short order, the team grew POV to three cities and over 100 consultants, positioning the business for a successful acquisition by publicly traded Whittman-Hart in 1999. Later that year, Whittman-Hart acquired USWeb/CKS and with it then-subsidiary McKinney & Silver. In March 2000, the merged companies were relaunched by McKinney as marchFIRST. McKinney was marchFIRST's agency of record and Jones was McKinney's client. "Jeff is someone who understands clients as only someone who's been one can, but who loves the agency business too much to stay away," added Brinegar. "He's been integrally involved with technology since the early days of integrated marketing, but has a deep sensitivity for consumers and brands. He's an entrepreneur who is comfortable navigating huge organizations. And he is someone who is not afraid to lead, but has earned respect for doing so in a way that creates eager followers." Early in his career, Jones worked with some of the world's most valuable brands. He spent over two years at The Coca-Cola Company developing marketing programs for the company's premier casual dining customer, Carlson Hospitality Worldwide, where he managed the relationship globally. Also while at Coke, Jones partnered with Brown-Forman to develop and market the Jack & Coke trademark. His career began at Leo Burnett where, over many years, he helped create business-building and award-winning programs for brands such as Oldsmobile Eighty-Eight, Oldsmobile Bravada, Miller Lite, Lite Ice, Cheer, Bold, Era and new Procter & Gamble oral care products. Jones is a graduate of University of Dayton. Over the years he has been a member of Young Presidents' Organization (YPO) and served on the board for various non-profit organizations including Chicago Children's Advocacy Center and Hanna Neil Center for Children. About McKinney McKinney is a marketing communications firm that is going beyond the standard definition of campaign to create richer conversations between brands and their best prospects. Headquartered in Durham, North Carolina, McKinney's clients include Audi of America, Full Frame Documentary Film Festival, The NASDAQ Stock Market, Oasys Mobile, Inc., Sony Electronics, Polaris Industries, Qwest Communications, Rare Hospitality and Travelocity. McKinney is an independent operating unit of Havas, a NASDAQ-listed firm that is one of the world's largest communications companies. Over the past three years, McKinney ranks fourth in the nation for Gold EFFIE Awards. Recently, McKinney earned CREATIVITY MAGAZINE's Campaign of the Year for Audi's The Art of the H3ist. The agency was also named to BUSINESSWEEK magazine's "Web Smart 50" and took Best of Show at both the MIXX Awards, sponsored by the Interactive Advertising Bureau, and the Yahoo! Creative Summit. CONTACT: Janet Northen McKinney / 919.313.4062 firstname.lastname@example.org
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