Jelly Belly Fans Invited to Create New Jelly Bean Flavor! Submit Idea by July 31 to Win



    FAIRFIELD, Calif., June 25 /PRNewswire/ -- Who will dream up the next
 new Jelly Belly(R) jelly bean flavor, and what will it be? Jelly Belly
 Candy Company invites fans to help create the jelly bean of their dreams by
 dreaming up an original new flavor of Jelly Belly jelly bean at
 http://www.DreamBeanContest.com.
 
     Fans have just a few weeks to enter before the July 31, 2008 deadline.
 Eight finalists will be chosen and their dreamy flavor ideas will be posted
 on the contest site where fans will vote the best one.
 
     The winner with the dreamiest new flavor will receive a $10,000 cash
 prize and the chance to have his or her flavor become the newest Jelly
 Belly flavor sensation.
 
     Ideas for new flavors abound, including online silly suggestions for
 "Girly Flavors" on candyaddict.com and thousands of emails and letters to
 the company. Jelly Belly decided to take it to the next level by making the
 next new flavor a competition. With 50 official flavors now in the Jelly
 Belly line, plus trial flavors of Pomegranate and Dark Chocolate, jelly
 bean lovers will need to come up with an original idea not already in the
 world's largest selection of flavors.
 
     The contest site includes a "Bean Builder" to help would-be
 flavorologists design their dream bean. Choose flavors for the center and
 the shell, then add colors to your wildest dream of a jelly bean.
 
     Additional information is available from the Jelly Belly Hotline (800)
 522-3267 or at http://www.JellyBelly.com.
 
 
Jelly Belly Candy Company One Jelly Belly Lane, Fairfield, CA 95433

SOURCE Jelly Belly Candy Company

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