Jelly Belly Launches Private Tours of Candy Factory in Fairfield

Free Tours Remain in Place

Jul 15, 2008, 01:00 ET from Jelly Belly Candy Company

    FAIRFIELD, Calif., July 15 /PRNewswire/ -- For the candy lover who
 seeks the exclusive and personal travel experience Jelly Belly Candy
 Company in Fairfield, Calif., has announced the opening of a
 behind-the-scenes factory tour. The new tour guides visitors onto the floor
 of the factory for an up close and personal experience like no other.
 Limited to six participants, the Jelly Belly University Tour gives fans a
 real education on how the candy is made and lets them taste treats fresh
 off the line.
     The tour begins when visitors don white coats, gloves and hairnets
 before setting out on the tour. After all this is a real working factory
 and cleanliness has the highest priority. Soon they find themselves in the
 heart of the candy making and watch while master confectioners create the
 shell on a Jelly Belly bean.
     At the end of the one-hour tour visitors are awarded a Degree of
 Beanology T-shirt and a discount card for shopping in the store.
     The new tours are by advance reservation only through, click on Visit Jelly Belly from the home page.
 The price is $47 per person. Children must be 6 years or older to enroll.
 Jelly Belly University tours are available Monday through Friday. Pants and
 closed toe shoes are required. Wheel chair accessible.
     "We've had many requests over the years from visitors who were looking
 for a private tour. We began developing and testing this new Jelly Belly
 University tour last fall and the response has been overwhelmingly
 positive. It's a great thing to do with your family for a special occasion
 or to make a vacation especially memorable," said John Jamison, director of
 retail for Jelly Belly.
     The company's main tour remains in operation on the elevated walkway
 daily from 9 am to 4 pm, and is free with no reservation necessary.
     Visitors learn how the jelly bean got its name, why it takes up to 21
 days to make a Jelly Belly bean, and what happens to the billions of beans
 the company will produce this year. The retail store carries more than 200
 candies produced by Jelly Belly Candy Company, Jelly Belly trinkets, gifts
 and the famous Belly Flops, Jelly Belly bean "seconds."
     Jelly Belly University Tours run Monday through Friday by advance
 reservation. Free tours operate Monday through Sunday 9 a.m. to 4 p.m. The
 factory makes candy Monday through Friday. On weekends the tours of the
 factory are "quiet." Tour information is available by calling the tour
 information line (800) 953-5592. No reservations are necessary for the free
 tours. Wheelchair and stroller accessible.
     Jelly Belly Candy Company is a family-owned and operated company now in
 its fifth generation of candymaking. The company makes the famous Jelly
 Belly jelly beans and over 100 other specialty candies at its headquarters
 in Fairfield, Calif., and in North Chicago, Ill. The company also offers
 free public tours at its Wisconsin Warehouse in Pleasant Prairie, near
 Kenosha. More information is available at

SOURCE Jelly Belly Candy Company