Jerome Rota, DivX Co-Founder, Joins Anametrix as Vice President of Product Marketing

Rota to Drive InstaVista(TM) Business Analytics Product Roadmap

05 May, 2010, 10:13 ET from Anametrix, Inc.

SAN DIEGO, May 5 /PRNewswire/ -- Anametrix (, the leader in cloud-based business analytics technology, announced the appointment of Jerome Rota, co-founder of DivX.  As Vice President of Product Marketing at Anametrix, Rota will oversee the build-out of the InstaVista™ platform to support explosive client acquisition in 2010.  


Jerome Rota is the original designer of the DivX video compression technology and co-founder of DivX, Inc.  As a brilliant engineer, Jerome has overseen codec development as well as led teams to introduce new platforms, products and services.  He still serves on the Board of Directors of DivX, which became a publicly traded NASDAQ company in 2006. Rota will continue to be a global technology visionary and spokesperson at Anametrix.

"Jerome Rota and I share the distinction of being the only French founders of San Diego based companies that have become public, DivX and WebSideStory," stated Blaise Barrelet, Anametrix CEO.  "Jerome has spearheaded cultural shifts around the world by leveraging the power of the Internet to streamline video sharing.  His long-sighted product leadership will drive the adoption of the InstaVista™ platform and will be instrumental in building Anametrix as a billion dollar business analytics technology company."

"To define the cloud-based business analytics market is an exhilarating proposition," Jerome Rota added.  "Anametrix serves a significant business need by solving for the prohibitive cost and time limitations of traditional business intelligence deployments.  I am pleased to join this proven world-class analytics team to expand the Anametrix InstaVista™  platform and offer clear, actionable business insights to new customers around the globe."

Through an intuitive Software as a Service (SaaS) interface, Anametrix InstaVista™ offers immediate self-service business insights across multiple applications including customer relationship management (CRM), enterprise resource planning (ERP), social media, search engine marketing (SEM), video & audio, e-commerce, and web analytics.

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista™ solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data. Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit, call (858)558-8230 x333 or email

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SOURCE Anametrix, Inc.